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Product Marketing Manager
Contract type
Ongoing
Work mode
Remote · Netherlands
Experience
Mid-level · 4+ years
Job description
Product marketing role at Improvado, a marketing data and AI analytics platform, owning positioning, messaging, competitive intelligence, sales enablement and analyst relations. The role exists to align a currently inconsistent narrative across web, sales pitch, product and content.
At a glance
- Work mode
- Remote · Netherlands
What you'll do
- Own core positioning, category framing and message hierarchy across ICPs and personas
- Maintain ICP and persona documentation that is used, not filed
- Own the messaging layer of new product and feature launches, including the internal rollout that makes the field able to sell it
- Run a structured win/loss interview program with quarterly readouts
- Maintain living battlecards
- Monitor competitor positioning, pricing and product moves, and drive counter-positioning
- Own the core pitch narrative, demo storyline and objection-handling framework
- Own the messaging components of new-rep onboarding
- Run a standing weekly cadence with Sales leadership
- Provide direct support on competitive and enterprise deals: RFPs, security and technical evaluations, displacement plays
- Build the Improvado narrative for Gartner, Forrester and category influencers
- Feed structured market and buyer insight back into product prioritization
What we're looking for
- 4 to 8 years in product marketing, or an equivalent blend of product marketing with marketing analytics, marketing or data ops, sales engineering, analytics consulting, or product management on a data product
- Category fluency in marketing data and measurement: attribution models, incrementality testing, MMM, data governance and taxonomy, warehouses and ETL/ELT — including where each is honestly weak
- B2B SaaS sold to marketing or data buyers; marketing analytics, martech, measurement, CDP, BI and data-infrastructure vendors are the reference profile
- Proof you have shipped, not just documented: positioning that changed the website and the pitch, battlecards reps actually opened, a win/loss program that survived past its second quarter
- Writing that survives contact with a skeptical technical buyer — claim and evidence, not adjective stacking
- Comfort operating close to Sales: weekly cadence, deal reviews, live calls, direct feedback
Nice to have
- Hands-on SQL, dbt or BI, enough to validate a claim yourself
- Experience marketing AI capabilities without hype
- Analyst-relations experience
- Agency-side or enterprise-brand background
- Vertical depth in pharma and healthcare, financial services, retail and eCommerce, or gaming
Benefits
- Remote-first environment
- Strong product/market fit: marketing data product for US-based enterprises
- 20 working days of PTO per year
- US holidays and additional days off
- Professional development reimbursement
Apply
About Improvado
Marketing data and AI analytics platform for enterprise brands and agencies
Improvado connects 500+ marketing and sales data sources, normalizes them through a governed data model, and puts an AI agent on top so marketing teams can ask questions of their own data without going through BI or IT.
Key facts
- Connects 500+ marketing and sales data sources
- Offers extraction and 500+ connectors; data transformation (SQL and dbt-compatible); Marketing Data Governance — taxonomy, naming, data-quality rules; warehouse and storage; dashboards; AI agent and M
- Economic buyers: CMO, VP Marketing, VP Demand Gen, agency COO and ops leadership
- Technical evaluators: VP or Director of Marketing Analytics, marketing analysts, data engineering, sometimes IT and security
- Segments: enterprise brands, mid-market, agencies
- Verticals: pharma and healthcare, financial services, retail and eCommerce, gaming, agencies
- Has a positioning registry, roughly 11 documented buyer personas, a pain-point and value-prop library, competitor intel reports and about 10 battlecards