Product Marketing Manager
Job description
Product Marketing Manager connecting customer needs, product capabilities and market opportunities to strengthen positioning, sharpen propositions and accelerate adoption across the portfolio. Reports to the Director of Revenue Operations within the Revenue Operations & Commercial Strategy team.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · Europe
- Languages
- English – C2
What you'll do
- Developing differentiated value propositions and messaging frameworks across products, customer segments and markets.
- Refining ICPs, buyer personas and segmentation using CRM data, customer interviews, win/loss analysis, product usage and competitive intelligence.
- Driving GTM and launch strategies for new products, features and portfolio changes, from audience definition and launch narratives to sales enablement and success metrics.
- Building a structured market/customer feedback loop to identify customer needs, adoption barriers and market opportunities, translating them into actionable recommendations for Product and commercial teams.
- Partnering with RevOps and Commercial Enablement to equip Sales, Account Management and Customer Success with compelling messaging, customer proof and objection handling.
- Contributing evidence and customer data to make pricing, packaging, and commercial proposition decisions.
What we're looking for
- Experience in SaaS product marketing, with a track record of developing positioning and executing go-to-market strategies.
- A background in digital technology or software, with the ability to translate complex product capabilities into clear customer value.
- Strong commercial acumen and an understanding of SaaS pricing models, packaging and proposition development.
- Hands-on experience with customer research, win/loss analysis, segmentation and competitive intelligence.
- Confidence using CRM data, product analytics and sales metrics to identify opportunities and measure impact.
- Excellent communication and storytelling skills, with the ability to engage both technical and commercial stakeholders.
- Fluency in English (C2).
Nice to have
- Domain knowledge in data privacy, consent, web analytics, martech or data governance.
- Experience marketing to regulated sectors (e.g. healthcare, finance/banking, energy, public sector).
- Multi-brand / portfolio positioning experience, incl. umbrella or endorser brand set-ups.
- Led a pricing and packaging project end to end.
- DACH and/or Nordic market experience.
- Knowledge of German, French or a Nordic language.
- Familiar with competitive-intelligence and conversation-intelligence tools (e.g. Klue/Crayon, Gong).
Your team
Revenue Operations & Commercial Strategy
Newly established team working alongside Business Intelligence, Marketing Automation & AI and Commercial Enablement, building a connected, data-driven revenue engine across Sales and Marketing.
How to get hired
- 1A brief screening call with our Talent Partner (online, approx. 30 mins)
- 2An in-depth interview with the hiring manager and a member of the team, including a live case (online)
- 3A final interview with the hiring manager, including a Product team member (online)
Apply
About Cookie Information
Our group brings together three European software brands that help organisations earn and use data with trust: Cookie Information for consent management; Piwik PRO for privacy-by-design analytics and data activation; and Sheltr for reliably finding personal data in internal data sources. Headquartered in Copenhagen with an office in Wrocław, our team of 180 people have been building trusted data solutions since 2011.
Mission
Our journey is to move from a regulation-driven house of brands to one unified company with a clear point of view.
Key facts
- 180 people
- 2011
- Copenhagen
- Software
- Group brings together three European software brands: Cookie Information, Piwik PRO and Sheltr
- Office in Wrocław
- Building trusted data solutions since 2011
- Clients rely on us to meet GDPR and EU data residency requirements across EMEA and the US
What they value
- Compliance and performance are not opposites
- Diversity as a cornerstone of our success