Product Growth Manager (Acquisition Funnels)
Job description
Growth Product Manager at Welltech owning and optimising acquisition funnels for one of the company's wellness apps, leading complex high-impact growth initiatives. The role combines advanced experimentation, commercial judgment, creativity and user insight to drive subscription conversion, ARPU and sustainable growth at scale.
At a glance
- Work mode
- Remote
- Languages
- English – B2+
What you'll do
- Own the performance and experimentation roadmap for acquisition funnels, proactively identifying and prioritising the highest-impact growth opportunities
- Independently tackle complex and ambiguous growth challenges, translating them into clear strategies, actionable hypotheses, and experimentation plans
- Design and lead sophisticated experiments across areas such as pricing, personalisation, monetisation, and new funnel architectures, balancing learning speed with commercial risk
- Go beyond standard funnel metrics to uncover root causes, size opportunities, and evaluate the broader business impact of experiments, including downstream monetisation and LTV
- Develop innovative funnel concepts that go beyond existing templates, leveraging audience psychology, user research, emerging trends, and creative experimentation
- Lead high-impact cross-functional initiatives, aligning design, engineering, analytics, acquisition, content, and product teams
- Apply strong experimentation methodology and statistical judgment to ensure reliable results, challenge assumptions, and make sound decisions even when data is inconclusive
- Translate experiment results into strategic insights, identifying patterns and building on learnings to inform future growth opportunities
- Build coherent acquisition experiences that connect advertising creatives, funnel messaging, monetisation, and product value propositions
- Leverage AI and automation to develop reusable workflows that improve the speed and quality of research, ideation, and experimentation
What we're looking for
- 5+ years of experience in Growth, Product, Product Marketing, or CRO/Experimentation roles, with a demonstrated track record of delivering measurable business impact
- Advanced experimentation expertise, including strong knowledge of A/B testing methodology, statistical concepts, and complex experiment design
- Strong analytical and commercial judgment, with the ability to connect conversion performance to monetisation, LTV, and broader business outcomes
- Deep understanding of UX, audience psychology, user research, and conversion optimisation
- Proven ability to independently navigate ambiguous problems, develop strategies, and drive complex initiatives from ideation through execution
- Strong cross-functional leadership and stakeholder management skills, with the ability to influence decisions and lead projects without formal authority
- Creative and innovative mindset, with the ability to challenge conventional approaches and develop original growth ideas
- English proficiency B2+
How to get hired
- 1Recruiter Call
- 2Meet a team member
- 3Skills Assessment
- 4Leadership Interviews
Apply
Direct apply at Welltech
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About Welltech
Welltech is a global wellness technology company with Ukrainian roots. It is one of the most established players in the wellness app space, with over 25.5 million people across the world using its apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day.
Mission
To build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing.
Key facts
- 500+ people
- Wellness technology
- Global wellness technology company with Ukrainian roots
- Over 25.5 million people across the world use its apps
- Apps include Muscle Booster, Yoga-Go, and WalkFit
- 500+ people across hubs