Principal Technical Marketing Engineer | Ireland | Remote
Job description
A Technical Product Marketer at Grafana Labs who builds buyer-focused demos, videos, workshops and webinars and acts as the technical bridge between Product and Sales. The role supports SRE and platform engineering leaders in understanding Grafana's observability value.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · Ireland
- Pay
- EUR 117,600 – 141,120 / year
What you'll do
- Create and maintain polished, narrative-driven demos that highlight Grafana's value for SRE and platform engineering leaders
- Record high-quality technical demo videos and walkthroughs in partnership with video and content teams
- Lead webinars, workshops, and technical sessions designed for evaluators
- Teach customers not just how Grafana works, but why the approach is differentiated and valuable
- Use AI tools to generate variations, summaries, and reusable assets that scale technical content across channels
- Serve as PMM's technical liaison to the SE org, ensuring consistent messaging and demo guidance
- Produce technical enablement assets, value-driven talk tracks, competitive narratives, and demo best practices
- Help SEs and sellers communicate Grafana's story with clarity, confidence, and differentiation
- Partner with PMMs to identify the most important buyer personas, problems, and technical messages and help shape content strategy
- Extend technical narratives into buyer-facing channels including analyst briefings (Gartner, Forrester), industry forums, podcasts, conferences, and online technical communities
- Bring a technical perspective to PMM planning to ensure content, campaigns, and enablement reflect the real challenges and priorities of SREs and engineering leaders
- Partner with software engineers to streamline demo setup, content workflows, and asset updates through workflows, agents, scripts, and AI-driven tools
- Use automation to make technical content more repeatable, discoverable, and scalable across teams
What we're looking for
- 5+ years in a technical role (solutions engineering, SRE, DevOps, backend engineering, technical PMM, or similar)
- Interest and ability to travel to training and customer events 10-12 weeks per year
- Strong understanding of observability concepts and the needs of SRE/platform teams
- Ability to translate deep technical concepts into clear, value-focused stories
- Experience presenting technical content through demos, workshops, or webinars
- Excellent written and verbal communication, with a crisp, structured, persuasive style
- Strong cross-functional collaboration; comfort working with PMM, Product, SEs, DevRel, and Field Engineering
- High ownership mindset with the ability to drive projects from concept to completion
- Comfort with light scripting or workflow automation
Nice to have
- Hands-on experience with Grafana, Prometheus, Loki, Mimir, Tempo, or similar observability tools, or a background in Observability or Platform Engineering
- Prior experience in Sales Engineering, DevRel, or technical product marketing
- Familiarity with demo environment automation or infrastructure-as-code tools
- Exceptional live presentation or workshop facilitation skills
Your team
Product Marketing
Responsible for closing the gap between what products can do and how customers understand that value, building clear positioning, enabling sellers with trustworthy technical narratives, and creating content for Platform Engineering teams.
Benefits
- Restricted Stock Units (RSUs)
- 100% Remote, Global Culture
- Scaling Organization
- Transparent Communication
- Innovation-Driven
- Open Source Roots
- Empowered Teams
- Career Growth Pathways
- Approachable Leadership
- Passionate People
- In-Person onboarding
- Global annual leave policy of 30 days per annum, with 3 days reserved for Grafana Shutdown Days
Apply
Direct apply at Grafana Labs
Opens the job posting at Grafana Labs
About Grafana Labs
The company behind Grafana Cloud, the fully managed observability platform
Grafana Labs is the company behind Grafana Cloud, the fully managed observability platform trusted by more than 10,000 organizations to ensure reliability, resolve incidents faster, and optimize telemetry at scale. Built on open source and open standards and designed for interoperability across any stack, Grafana Cloud brings AI to observability and observability to AI. We are a 100% remote company with team members across 40+ countries.
Key facts
- Observability / software
- 100% remote company with team members across 40+ countries
- Grafana Cloud trusted by more than 10,000 organizations
- Backed by leading investors including Lightspeed Venture Partners, Sequoia Capital, GIC, Coatue, J.P. Morgan, CapitalG, and Lead Edge Capital
- Built on open source and open standards
Partners & customers
What they value
- Transparency
- Autonomy
- Trust
- Open source roots
- High trust, low ego culture that values outcomes over optics