Principal, Product Analytics
Level inferred from job title
Job description
Principal, Product Analytics at Synthesia, responsible for leading deep investigative and technical analysis of user and customer behaviour to inform product and business decisions. The role is the deep-investigation engine of a more proactive data function.
At a glance
- Work mode
- Remote
What you'll do
- Go looking for what nobody asked about: notice when something looks off in a funnel, a cohort or a metric, investigate, and surface a product issue, cost leak or opportunity; set much of your own agenda without waiting for a request.
- Lead deep investigations into user behaviour and customer experience across product and non-product touchpoints, including support, customer success and sales.
- Find where activation breaks: identify failure points in the user journey, including those that could become productised capabilities.
- Understand acquisition and intent: dig into acquisition channels, user use cases and what people are actually trying to achieve.
- Do rigorous causal and statistical work: go beyond correlation with regression, causal analysis and well-designed experiments, and be clear about what the evidence supports.
- Build models that drive action: apply data science to real business problems, such as churn modelling that can trigger real-time product action, and explain how models are applied and their impact.
- Analyse unstructured and AI-specific data: work with agent-user conversations, context layers and evaluation systems alongside structured product data.
- Size opportunities: produce market opportunity sizing that helps the business prioritise.
- Measure how we build: partner with engineering managers on organisational productivity metrics.
- Communicate for impact: translate findings into clear recommendations for product teams, management and executives.
What we're looking for
- Deep product analytics experience across growth and broader product areas, with a record of investigations that changed decisions.
- Data science and modelling experience, and the ability to explain how you applied it and what business impact it had.
- Strong grounding in correlation, regression and causal analysis.
- A proactive approach: surface insights and shape the agenda rather than working to a brief.
- Genuine curiosity: notice what looks off and dig until you understand why.
- Clear communication with management and executives about business impact, simplifying complex analysis into actionable recommendations.
Nice to have
- Experience with unstructured data.
- Experience at an AI-native company, or with the added data complexity AI products bring.
- Understanding of subscription businesses.
- Understanding of the PLG motions in a B2B space.
- Worked on multi-product platforms where upsells, cross-sells and bundling were a key revenue driver.
- Worked alongside qualitative research, connecting the what (data) with the why (qual).
- Done pricing and packaging work: willingness-to-pay, price testing, bundle performance.
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About Synthesia
The world's leading AI video platform for business
Synthesia is the world's leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Key facts
- 2017
- London
- AI video platform
- Used by over 90% of the Fortune 100
- Raised $200 million in a recent Series E funding round
- Total funding exceeds $530 million
- Offices and teams across Europe and the US
Partners & customers
What they value
- Responsibility and freedom
- Ownership
- Pragmatic solutions that get used, measured and improved