RU
PR Director
Contract type
Ongoing
Work mode
Remote · United States, Canada
Experience
Lead / principal · 10+ years
Job description
The PR Director, North America leads RayNeo's public relations and corporate communications strategy across the United States and Canada, managing media relationships, corporate reputation, and brand messaging. The role works with global executive leadership to position RayNeo in the AR and AI wearable technology industry.
At a glance
- Employment
- Full-time
- Work mode
- Remote · United States, Canada
- Pay
- USD 220,000 / year
What you'll do
- Develop and lead RayNeo's North American public relations and corporate communications strategy.
- Establish and maintain relationships with senior journalists, major media organizations, technology publications, and industry influencers.
- Oversee regional media relations, press releases, executive interviews, and corporate announcements.
- Lead communications strategies for major product launches, industry events, strategic partnerships, and corporate milestones.
- Strengthen executive visibility through thought leadership, speaking engagements, interviews, and industry participation.
- Oversee corporate reputation management, media monitoring, and public perception across North America.
- Lead crisis communications planning and coordinate responses to sensitive corporate and media situations.
- Collaborate with global communications leadership to maintain consistency between regional and international messaging.
- Direct external PR agencies, communications consultants, and media relations partners.
- Evaluate communications performance, media coverage, and brand sentiment while providing strategic reports to executive leadership.
- Identify opportunities to position RayNeo as an influential contributor to conversations surrounding AR, AI, and the future of wearable technology.
What we're looking for
- 10+ years of experience in public relations, corporate communications, or strategic communications.
- Demonstrated leadership experience managing regional or international PR strategies.
- Established relationships with senior media professionals and major North American publications.
- Proven experience managing corporate reputation, executive communications, and crisis communications.
- Exceptional strategic thinking, leadership, presentation, and communication skills.
Nice to have
- Experience in consumer electronics, augmented reality (AR), virtual reality (VR), artificial intelligence, or wearable technology.
- Background in technology PR, corporate affairs, brand communications, or public affairs.
- Established relationships with publications such as TechCrunch, Bloomberg, Forbes, The Verge, Wired, and CNET.
- Experience leading communications for major product launches and international technology brands.
- Expertise in executive positioning, thought leadership, media training, and corporate storytelling.
- Experience managing PR agencies, external communications consultants, and regional media teams.
- Familiarity with media intelligence and monitoring platforms such as Cision, Muck Rack, and Meltwater.
- Experience developing crisis management frameworks and corporate reputation strategies.
- Understanding of North American technology markets, consumer trends, and competitive positioning.
- Experience coordinating communications between North American and Asian markets.
Benefits
- Competitive annual compensation of $220,000.
- Performance-based executive bonus and incentive opportunities, subject to company policy.
- Remote-first working arrangement within North America.
- Direct collaboration with global executive leadership.
- Opportunity to lead regional communications for an internationally recognized AR technology brand.
- Participation in major industry conferences, product launches, and strategic media events.
- Access to RayNeo's latest augmented reality products and technology innovations.
- Opportunities for international collaboration and executive career development.
Apply
About RayNeo USA LLC
RayNeo is a leading consumer augmented reality (AR) company, backed by TCL Electronics and recognized as the Official Worldwide Olympic Partner in the AR glasses category. With a presence in more than 30 markets, RayNeo combines advanced optical research, proprietary technology development, and large-scale manufacturing to deliver innovative wearable experiences to consumers worldwide.
Mission
Transform everyday life for one billion people through next-generation augmented reality and AI-powered wearable technology
Key facts
- Consumer augmented reality (AR)
- Backed by TCL Electronics
- Official Worldwide Olympic Partner in the AR glasses category
- Presence in more than 30 markets
- Combines advanced optical research, proprietary technology development, and large-scale manufacturing
Partners & customers
TCL Electronics