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PPC Specialist | Solvy

Boosta
Contract type
Ongoing
Work mode
Remote · Europe
Experience
Mid-level · 2+ years

Job description

A PPC Specialist role at Solvy, a Boosta business building a full-cycle online platform for legal, financial and personal documents. The specialist owns the paid search channel end-to-end, from strategy and launch to optimization and scaling.

At a glance

Work mode
Remote · Europe
Languages
English

What you'll do

  • Own the PPC channel for Solvy end-to-end: strategy, launch, optimization and scaling of campaigns
  • Manage and allocate the paid budget to hit target CAC / ROAS / payback and grow revenue profitably
  • Understand and model product economics (LTV, CAC, funnel conversion, retention) and use it to set bids, targets and budget decisions
  • Set up and maintain correct tracking, conversions and value-based optimization together with analytics/dev
  • Run a continuous testing roadmap: ads, keywords, audiences, bidding strategies, landing pages
  • Find new growth points: new GEOs, campaign types, channels and funnel improvements together with product
  • Build reporting and regularly present results, insights and plans to management
  • Keep up with platform updates and market changes and turn them into competitive advantages

What we're looking for

  • 2+ years hands-on in PPC / paid search, with full ownership of accounts and budgets (Google Ads is a must; Microsoft Ads is a plus)
  • Proven track record of scaling paid acquisition profitably, with numbers to show for it (spend, ROAS/ROI, CAC, payback)
  • Strong grasp of product unit economics: LTV, CAC, payback period, conversion funnel, retention, margin; can build and defend a model in a spreadsheet
  • Deep knowledge of bidding strategies (tCPA/tROAS, value-based bidding), campaign structures, Performance Max, keyword research and negative management
  • Tracking & attribution: GA4, Google Tag Manager, conversion tracking, offline/server-side conversions, value-based conversion setup
  • Confident with data: advanced Google Sheets/Excel, comfortable working with BI dashboards and raw data; basic SQL is a strong plus
  • Systematic A/B testing of ads, landing pages and bidding approaches with clear hypotheses and conclusions

Nice to have

  • Experience in subscription / SaaS / EdTech or other products with LTV-based economics
  • SQL, Looker Studio or another BI tool for self-serve analysis
  • Experience with scripts and automation (Google Ads Scripts, API, rules)
  • Experience with other paid channels (Meta, TikTok, Apple Search Ads) and cross-channel budget allocation
  • CRO experience: working with landing pages, funnels and product team on conversion growth
  • Experience launching new GEOs and markets
  • Ambition and readiness to grow into a Head of PPC role

Your team

Solvy

A Boosta business developing a full-cycle online platform for working with legal, financial, and personal documents, at a stage of active growth and scaling.

How to get hired

  1. 1Step 1: Pre-screen
  2. 2Step 2: Technical Interview
  3. 3Step 3: Test task
  4. 4Step 4: Reference check
  5. 5Step 5: Job Offer

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About Boosta

A holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services.

Key facts

  • over 800 specialists
  • Collaborates with over 800 specialists from different parts of the world
  • Millions of users use our products and services
  • Solvy is at a stage of active growth and scaling, with results increasing 2–3x month over month