Performance Marketing Manager – Global (12-Month Maternity Cover)

Key details

• Build, launch and continuously optimize account-list and retargeting campaigns across programmatic native, display, CTV, audio and DOOH, spanning multiple products and regions
• Manage a substantial always-on media budget across markets, reallocating spend between products, channels and geographies based on performance
• Own the campaign planning cycle and keep launches unblocked by chasing account lists, landing pages and assets
• Test creative, formats, targeting and channel mix, and act decisively on data, including pulling underperforming assets
• Own the ABM platform as internal expert, building personalised landing pages and microsites for named target accounts
• Run coordinated account plays pairing personalised destinations with programmatic and paid social distribution
• Get account-level engagement and buying signals into the hands of Field and SDR teams quickly
• Define and expand target account lists with Field, SDR and regional marketing, and get regional plays approved and live
• Own day-to-day relationships with DSP and ABM platform partners, including briefs, KPI accountability, budget efficiency and creative production timelines
• Run the media agency selection process, evaluating shortlisted partners and making a costed recommendation to leadership
• Lead evaluation of new ABM and intent technologies, running discovery and pilots
• Oversee platform integrations with CRM and marketing automation, working with Marketing Operations and internal engineering
• Own performance reporting across the programme by product, channel and region
• Close gaps in programmatic measurement, including landing log-level data ingestion and account scoring with the DSP partner
• Company mission
• DeepL is the world's most accurate AI translation company, helping organisations communicate across languages with Language AI, Voice and API products