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Performance Marketing Manager, Forecasting & Market Intelligence
Scopely
Contract type
Ongoing
Work mode
On-site · On-site (see listing for address)
Experience
3 years
Job description
Key details
- Drive performance marketing, growth, marketing analytics, strategy, and market intelligence initiatives
- Apply mobile user acquisition fundamentals including CPI, LTV, ROAS, retention, organic acquisition, channel mix, attribution, and marginal economics
- Build and audit analytical models, sensitivity analyses, and forecast frameworks in Excel / Google Sheets
- Pressure-test data and assumptions from internal performance data, third-party market intelligence tools, partner benchmarks, and competitive research
- Communicate analytical findings clearly to technical and non-technical stakeholders
- Partner cross-functionally with Marketing, Product, Finance, Analytics, and leadership
- Manage multiple concurrent workstreams with limited oversight
- Use AI and other analytical tools to accelerate research and analysis while maintaining independent judgment and validating outputs
- Company mission
- Scopely is a leading video game and global interactive entertainment company creating, developing, publishing, and live-operating beloved experiences that bring hundreds of millions of players together through a shared love of play
Primary stack
Core technologies
Excel (Advanced)
Benefits
- Annual salary range of $80,000 — $115,000 CAD (British Columbia)
Requirements & details
- Strong experience in performance marketing, growth, marketing analytics, strategy, market intelligence, or a similarly analytical role, ideally within mobile games, mobile apps, or another consumer digital business
- Strong understanding of mobile user acquisition fundamentals, including CPI, LTV, ROAS, retention, organic acquisition, channel mix, attribution, and marginal economics
- Excellent analytical skills and the ability to turn incomplete or ambiguous information into structured assumptions and useful recommendations
- Strong Excel / Google Sheets skills, including building and auditing analytical models, sensitivity analyses, and forecast frameworks
- Strong attention to detail and a high bar for model integrity, source quality, and assumption validation
- Ability to independently pressure-test data and assumptions rather than accepting outputs at face value
- Experience working with multiple data sources, including internal performance data, third-party market intelligence tools, partner benchmarks, and competitive research
- Ability to communicate analytical findings clearly to both technical and non-technical stakeholders
- Strong cross-functional working style and comfort partnering with teams across Marketing, Product, Finance, Analytics, and leadership
- Curiosity about the games market and a desire to understand why titles grow, why acquisition economics differ, and how launch dynamics evolve over time
- Ability to manage multiple concurrent workstreams and operate effectively with limited oversight
- Comfortable using AI and other analytical tools to accelerate research and analysis, while maintaining independent judgment and thoroughly validating outputs
- Bonus: avid gamer who understands products from a user's perspective
- Bonus: direct experience forecasting or supporting the launch of mobile games or consumer apps
- Bonus: experience with tools such as Sensor Tower, data.ai, AppMagic, Looker, Appsflyer, Adjust, or similar platforms
- Bonus: familiarity with global mobile UA markets and meaningful differences across the US, Tier 1 Western markets, Asia, and emerging regions
- Bonus: experience analyzing competitor launches, creative strategy, market sizing, or portfolio-level performance
- Bonus: familiarity with pre-launch testing, soft-launch methodology, or forecasting games with licensed or globally recognized IP
- Excel, Google Sheets, Sensor Tower, data.ai, AppMagic, Looker, Appsflyer, Adjust
- Excel (Advanced)