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Paid Social Specialist - UK&I
Contract type
Ongoing
Work mode
Hybrid · United Kingdom
Experience
Mid-level · 2+ years
Job description
A Paid Social Specialist role in LeoVegas Group's UK&I Media team, planning and executing Paid Social campaigns across multiple brands and verticals. The role reports to the Paid Social & Programmatic Lead and works closely with Marketing, Brand, Creative and AdTech teams.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid · United Kingdom
- Languages
- English – fluent
What you'll do
- Executing and managing a wide range of Paid Social campaigns hands-on across multiple platforms (including Meta, Snapchat, X, TikTok, Reddit and similar), for all verticals (casino, live casino, sports betting) and multiple brands
- Working closely with the team to analyse metrics from internal tools and platforms to track campaign performance and continuously optimise our accounts
- Implementing new channel solutions and running regular A/B tests across our activity, aligned with the overall goals and KPIs
- Building active collaboration with our key partners across external digital platform teams and tech vendors
- Navigating complex tracking and attribution systems with the Media team and AdTech teams to maximise our measurement capabilities across the channel and expand our incrementality testing
- Collaborating with Brand and Creative teams to ensure messaging and creatives are aligned across the funnel and utilise channel best practices
- Activating CRM data within our platforms to execute highly targeted segmentation strategies as well as drive lookalike modelling
- Staying ahead of platform updates, new ad formats, and emerging media opportunities
- Working closely with the Central Marketing teams to ensure alignment, consistency and best practice sharing across markets
- Ensuring full compliance with regional advertising regulations and other compliance standards
What we're looking for
- 1-2 years of experience in Paid Social or wider digital marketing role (client side or agency)
- Hands-on experience working with some of the popular social media platforms (Meta, Snapchat, X, TikTok and/or Reddit)
- Basic knowledge of Paid Social best practices - from a technical perspective, through performance delivery, to creative guidelines and tools
- Strong analytical mindset, confident in spotting opportunities for growth
- Excellent communication and interpersonal skills, with the ability to work effectively both independently and as part of a team
- Fluent English is essential for this role, both written and spoken
Nice to have
- Gaming industry experience
- Professional experience in using analytics tools (Tableau/Looker, Google Analytics, Appsflyer or similar)
Your team
UK&I Media team
The role reports to the Paid Social & Programmatic Lead and works closely with stakeholders across the wider UK&I cluster, including Marketing, Brand, Creative and AdTech teams.
Benefits
- Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
- Workation - up to 4 weeks per year (T&Cs apply)
- 28 days of paid leave, plus all public and bank holidays in England
- Pension contributions matched up to 6%
- BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments
- £250 annual wellbeing allowance (T&Cs apply)
- Free onsite parking, complimentary snacks and drinks, Monday breakfasts, and Friday lunches
- Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget
- Up to 6 months of full pay for maternity leave
- Cycle-to-work scheme and gym discounts
Apply
About LeoVegas Group
Team Leo
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry.
Key facts
- over 2000
- igaming
- A team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide
- Company working language is English