HD
Paid Media Buyer
Health Hue Digital
Contract type
Ongoing
Work mode
Remote
Experience
Mid-level · 3+ years
Job description
Paid media buyer owning Meta and Google spend for a book of aesthetics clinics, measured on booked and showed consultations and revenue rather than lead cost. Works closely with the creative team on hooks, offers, and landing pages.
At a glance
- Work mode
- Remote
What you'll do
- Build, launch, and manage Meta and Google campaigns across multiple clinic accounts
- Own budget pacing and reallocation against booked-consult cost, not lead cost
- Write and test structured creative briefs with the video and design teams
- Run a real testing cadence on audiences, offers, hooks, and landing pages
- Diagnose the whole funnel: if bookings drop, work out whether it is the ad, the page, the offer, or the follow-up
- Report clearly to clinic owners in plain language, monthly and on request
What we're looking for
- 3+ years buying Meta and Google at meaningful monthly spend
- Experience with lead-gen funnels where the conversion happens on a phone call, not a checkout
- Comfortable with tracking, attribution, and conversion APIs — you know why platform-reported numbers and CRM numbers disagree
- Able to read a landing page and say what is costing conversion
- Clear written communication with non-technical clinic owners
Nice to have
- Medical aesthetics, cosmetic surgery, dental, or elective healthcare experience
- Familiarity with advertising policy around health and beauty claims
- Experience with high-ticket offers and long consideration windows