Organic & AI Search Manager
Job description
Own Paddle's organic and AI discoverability strategy, shaping how the brand is understood, cited, and recommended in traditional search and AI-generated answers. The role connects content creators with the changing landscape of organic and AI-powered discovery, reporting to the Head of Web.
At a glance
- Work mode
- Remote
What you'll do
- Own Paddle's organic and AI discoverability strategy, from brand awareness to category-level consideration, so we're visible wherever our audience looks for answers
- Audit our presence across traditional search, AI-generated responses, and LLM citation patterns, then build and maintain a prioritized roadmap based on the gaps
- Turn organic and AI visibility data into clear content decisions for Brand, PMM, and Growth
- Work with Creative, Social, and PR within Brand to structure, frame, and distribute content so search engines and LLMs can find and use it
- Work with PMM to align messaging, terminology, and the topics we want Paddle to be known for, so we're represented consistently wherever people look
- Steer BAU content updates and refreshes, drafting first versions for review with the help of AI, and bring SEO and AEO input to new content
- Define and track the metrics that show real discoverability (AI citation share, share of voice in LLM outputs, and organic visibility trends), and use them to create accountability across content functions
- Link organic and AI visibility to commercial goals, and influence pipeline through the content and topics we prioritise
What we're looking for
- Have a strong foundation in search engine optimisation (SEO), across technical, on-page, and off-page work, and are building expertise in AI and LLM discoverability, answer engine optimisation (AEO), or generative engine optimisation (GEO)
- Understand how LLMs surface, cite, and recommend content, and have an informed view on how brands can influence that
- Have experience working cross-functionally with content, brand, or product marketing teams, and have shaped and influenced how they work
- Can steer content updates and produce a first draft for review, using AI to help
- Are comfortable turning complex organic data and trends into clear direction for non-specialist stakeholders
- Can connect organic performance to commercial outcomes such as pipeline, and explain the link to stakeholders
- Can balance long-term strategic thinking with moving quickly and testing your hypotheses
- Are curious about how information discovery is changing and have strong opinions on where it's heading
Your team
Web
Reporting to the Head of Web; partners closely with Brand, product marketing (PMM), and Growth teams
Benefits
- Work remotely, from one of our stylish hubs, or even a bit of both
- Unlimited holidays
- 4 months paid family leave regardless of gender
- Annual learning fund
- Regular internal and external training
Apply
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About Paddle
Merchant of Record for digital product companies
Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers, taking away 100% of the pain of payment fragmentation.
Key facts
- Payments infrastructure
- Backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North
- Serves over 10,000 software sellers in 245 territories globally
- 'Digital-first' company
What they value
- Paddle Together - "None of us, is as smart as all of us"
- Paddle Simply - "Simple can be harder than complex: you have to get your thinking clean to make it simple"
- Paddle for others - "We can realise our wildest dreams, so long as we help enough other people to realise theirs"