VG
Online Marketing und E Commerce Manager
Contract type
Ongoing
Work mode
Hybrid · Bayreuth, Germany
Experience
3 years
Job description
The role is to build and run VLITEX's online marketing and e-commerce, covering the online shop, SEO/GEO, Google Ads, Amazon and content, with a focus on measurable sales and B2B leads.
At a glance
- Employment
- Full-time
- Work mode
- Hybrid · Bayreuth, Germany
- Languages
- German
- Pay
- EUR 42,000 – 53,000 / year
What you'll do
- Build and further develop the online shop: define requirements, coordinate external implementation, maintain product data, test purchase processes and follow up technical errors.
- Develop SEO and GEO: research search intents, optimize product and application pages and create helpful expert content.
- Shape content, structured data and company information so VLITEX is visible as a relevant source in Google AI Overviews, ChatGPT and similar AI answer systems.
- Manage Google Ads and Paid Social: develop campaigns, audiences, ad variants and matching landing pages.
- Evaluate search queries, costs and results and align budgets to profitable orders and qualified B2B inquiries.
- Manage Amazon and Amazon Ads: improve product pages, images and texts, align assortment and prices internally, solve listing issues and coordinate availability.
- Set up and optimize Amazon campaigns, evaluate search terms and align budgets to economical sales.
- Organize content and social media: keep a topic plan, create texts and simple image or video content, coordinate product shoots and publish suitable content for organic channels.
- Ensure measurement and reporting: capture purchases and inquiries traceably, evaluate KPIs such as revenue, conversion rate, advertising costs and contribution margin and derive clear recommendations.
What we're looking for
- Several years of practical experience in online marketing, e-commerce or performance marketing, ideally for products that need explanation in B2B and B2C.
- Demonstrable hands-on experience with at least two of Amazon, Google Ads, SEO, online shop or Paid Social, plus willingness to own the remaining channels.
- Confident use of web analytics and tracking, for example Google Analytics, Tag Manager, Search Console and the advertising platforms' reporting.
Benefits
- Travel costs are reimbursed.
- A company laptop is provided.
- Flexible working hours and home office as well as remote work support work-life balance.
- Free drinks and snacks at the workplace and free parking.
- A relaxed dress code plus regular team events and company parties.
Apply
About Vlitex GmbH
Develops and sells innovative fire protection solutions made from technical textiles with a focus on lithium-ion batteries.
VLITEX GmbH, based in Bayreuth, develops and sells certified fire-extinguishing blankets and safety products made from technical textiles.
Mission
Protect lives worldwide and minimize environmental damage in areas such as fire services, industry and e-mobility.
Key facts
- Bayreuth, Germany
- Certified fire-extinguishing blankets and safety products protect lives worldwide.
What they value
- Results and reliable execution count.
- Innovative products with a clear benefit for safety and environmentally friendly fire protection.