Online Marketing Manager

Agent F GmbH

Contract type

Ongoing

Work mode

Hybrid · Berlin, Germany

Experience

Mid-level · 4+ years

Job description

Own online marketing at Agent F, an autonomous finance software company, from first click to live revenue. Build, measure and improve paid acquisition, funnels, landing pages, email sequences and tracking for B2B software sold online.

At a glance

Employment: Full-time
Work mode: Hybrid · Berlin, Germany
Languages: German, English

What you'll do

Own paid acquisition: budget allocation across channels, campaign setup and optimisation, creative testing; cut what does not convert and scale what does.
Build funnels and conversion: landing pages, sign-up and demo-booking flows, email nurture, continuous experimentation measured against one dashboard.
Work with the Product Design Engineer on the product's self-serve path.
Drive search and discoverability: organic and AI-search visibility, content and pages that bring qualified traffic, with technical basics handled with engineering.
Produce funnel content in-house (ads, landing copy, lead magnets, sequences); brief and manage agencies and freelancers for the rest.
Own measurement: attribution from spend to live ARR, cost per lead, cost per qualified opportunity, cost per signed and per live euro of ARR; weekly reporting to sales and leadership.
Define what a qualified lead is together with the Head of Sales, hand it over cleanly and close the loop on what became pipeline.
Monitor campaigns and funnels daily; fix broken tracking, failing pages or runaway spend the same day.
Keep sales informed about what is coming into the funnel and close the loop on what happened to it; be available when a launch or campaign needs attention outside normal hours.
Report to the CEO and work closely with the Head of Sales, the Social Media & External Communication Manager and the Product Design Engineer.
Pick up the most important work or whatever is on fire, including tasks outside your specialty.

What we're looking for

Four or more years in performance or growth marketing for B2B software, with full ownership of a budget and a conversion target.
Have run paid channels, built landing pages and funnels, and can show the numbers.
Can explain an experiment that worked and one that did not, what was measured and what was changed.
Comfortable with analytics tools, spreadsheets and tracking.
Use AI tools for content and analysis every day.
Paid acquisition across search, social and display for B2B software, with owned budgets.
Landing pages, funnels and conversion optimisation, including A/B testing.
Search and AI-search visibility: content, structure, technical basics.
Email marketing and lead nurturing.
Analytics, tracking and attribution; working comfortably in spreadsheets and dashboards.
Producing funnel content in German and English with AI tools; briefing agencies and freelancers.
German and English are required.

Nice to have

Marketing for ERP, accounting or finance software.
Product-led growth and self-serve funnels.
Marketing automation and CRM integration.
Programmatic or data-driven content.

How to get hired

1Share a funnel or campaign you owned end to end: the budget, the numbers before and after, the experiments you ran and what you would do next; screenshots of dashboards are welcome.

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About Agent F GmbH

Building an autonomous finance function

Agent F is building an autonomous finance function: software that takes on the work of keeping a company's finances in order, bringing information together from different systems, recording transactions correctly, preparing useful reports, and helping people understand what needs their attention. The ambition is a complete business management system for growing companies.

Mission

Make the work of keeping a company's finances in order increasingly automatic, while keeping every number explainable and every consequential action under clear control.

Key facts

Building towards a complete business management system for growing companies
Buyers are finance and operations leaders at corporate subsidiaries and Mittelstand companies
North star is live ARR: companies signed, gone live, satisfied and paying, and how many stay and grow
Works from offices in Neukölln and Mitte