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Mobile Growth Manager - CRM (Braze)

Phiture
Contract type
Ongoing
Work mode
Remote
Experience
3 years

Job description

A CRM/marketing role at a mobile growth consultancy, focused on implementing and optimizing retention and CRM campaigns in Braze for a range of client apps. The role combines campaign execution, analytics, and A/B testing to improve engagement and retention.

At a glance

Work mode
Remote

What you'll do

  • Implement and optimize marketing campaigns using Braze, focusing on advanced segmentation and targeting strategies
  • Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes
  • Manage and enhance custom attributes in Braze to fine-tune customer engagement strategies and achieve targeted outcomes
  • Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies
  • Develop and test HTML code modifications within Braze templates for optimal layout and functionality across various devices and email clients
  • Analyze campaign performance to generate insights and drive continuous growth and retention metrics improvement
  • Provide technical support and training to team members on using Braze and integrating it with other tools and platforms

What we're looking for

  • Experience with A/B testing in any digital marketing channel
  • Proficiency in using Braze for planning and launching campaigns
  • Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope
  • A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics
  • Focus on performance and results, striving for measurable impact
  • Understanding of user psychology and motivation in mobile app usage

Nice to have

  • Experience working at mobile-centric startups
  • Experience with user acquisition (ASO or Performance Marketing)
  • Experience with copywriting for marketing or sales communications

Your team

marketing team

Phiture's dynamic marketing team, working on mobile app retention audits and CRM programs for a diverse clientele

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About Phiture

The mobile growth consultancy

A mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO®.

Key facts

  • mobile growth consultancy
  • Works with the teams behind leading apps like Adobe, Headspace, and LEGO®
  • Global team

Partners & customers

AdobeHeadspaceLEGO®