Marketing Operations Manager
Job description
A Marketing Operations Manager role at Pleo, joining the Marketing Operations/RevOps team to build operational infrastructure supporting upmarket expansion into Mid-Market and Enterprise segments. The role focuses on account-based go-to-market systems, AI enablement, and marketing operations tooling.
At a glance
- Work mode
- Remote
- Languages
- English
What you'll do
- Lead initiatives to continuously improve campaign workflows, request intake, approval processes, team governance, MQL→MQA routing logic, and SDR/BDR handoff processes
- Design account scoring models for Mid-Market and Enterprise, maintain executive dashboards, integrate intent/firmographic/behavioral signals into segmentation, and manage account assignment logic
- Translate AI capabilities into operational reality by building processes, governance, and enablement that accelerate execution and scale output within the team
- Manage HubSpot workflows, automations, and integrations while coordinating with BAT and Engineering on tech stack builds, QA standards, and enterprise tooling requirements
- Upskill Marketing and Marketing Ops teammates through shared standards, QA checklists, repeatable guides, templates, and onboarding resources
- Lead the launch of the account segmentation model to directly power SDR assignments and Mid-Market/Enterprise routing
- Collaborate with Data and Marketing Ops teams to clean up attribution, reporting, and lifecycle data
What we're looking for
- HubSpot Fluency – solid understanding of designing workflows, routing logic, and automation in HubSpot, including its limitations and when to extend outside the platform
- Account Operations Mindset – track record of building ABM operational processes, MQL-to-MQA scoring rules, multi-stakeholder buying committee motions, and AI/automation adoption that sticks
- Sales Ops Partnership – ability to collaborate seamlessly with Sales Ops on account strategy, territory strategy, handoff logic, and rep productivity without jargon
- Data & Documentation Habits – excellent habits in building auditable specs, validating data quality, and diagnosing root causes in data flows alongside Data and BAT teams
- Experience with multi-touch attribution modeling, lifecycle marketing operations (nurture flows, recycling, engagement scoring), and ABM platforms / account intelligence tools
- A background in seeing a company move upmarket to Mid-Market/Enterprise and building scalable, long-term GTM operations
- Operational thinker who naturally designs sustainable systems, governance, and frameworks rather than executing quick-fix tasks
- Love working cross-functionally across Marketing, Sales Ops, and Data teams to streamline GTM processes and remove friction
- Energized by driving practical AI adoption and upskilling team members through documentation, templates, and shared standards
Your team
Marketing Operations, RevOps
Highly collaborative team dedicated to powering how the marketing team runs—from campaign operations and reporting cadence through to AI adoption and process improvement.
Benefits
- Your own Pleo card (no more out-of-pocket spending!)
- Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
- Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
- 25 days of annual leave + public holidays (additional days may apply in select countries based on local standards)
- For our Team, we offer both hybrid and fully remote working options
- We use MyndUp to give our employees access to free mental health and well-being support
- Paid parental leave
How to get hired
- 1Intro call: A 30-minute chat with our Talent Partner to discuss the role and your background
- 2Hiring Manager Interview: A 45 mins chat with the hiring manager, to deep dive in your experience and role
- 3Pleo Challenge and Team Interview: take home test and present during a 60 minute team interview
- 4Final Interview: A final interview with a senior leader
Apply
About Pleo
The word 'Pleo' actually means 'more than you'd expect'
Pleo builds spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike. Over the last 10 years, Pleo has grown to serve 40,000+ customers with a team of 850+ people from over 100 nationalities.
Mission
To help all businesses 'go beyond' with spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike.
Key facts
- 850+ people
- Business spend management / fintech
- 40,000+ customers
- 850+ people from over 100 nationalities
- 10 years of success
- Vision to help all businesses 'go beyond'
What they value
- Take pride in uncovering customer needs
- Turn complex problems into simple solutions
- Challenge the way things are done (respectfully)
- Always aim high
- Driven, progressive, and kind