Marketing Manager
Job description
Marketing lead for Kreators by Kolsquare, Kolsquare's first B2C product line for professional content creators. The role owns the business line's marketing strategy and execution, from brand and positioning to international user acquisition.
At a glance
- Work mode
- Remote · Europe
- Languages
- English – fluent
What you'll do
- Lead marketing for Kolsquare's first B2C product line from strategy to execution
- Build the brand and its core messaging and positioning so that it becomes the go-to app for creators
- Build the international user acquisition strategy across all markets
- Build, plan and execute on the marketing plan with a PLG led model approach (landing pages, app store optimization, paid social, creator partnerships, email, referral, cross sell with Kolsquare client agencies and brands)
- Embark and leverage the marketing central team (Brand, Communication, Content, Growth) and in country field marketing team members as needed to deliver on business results
- Collaborate with the product team, deliver market insights to support product innovation and deliver in app user messages to increase conversion and upsells
- Define and implement lead generation campaigns, including content marketing, SEO/GEO and paid social, referrals and external communications
- Define, track and manage KPI's to measure impact and optimize for lead conversion rates by channel with a measured CPU
- Own Kreators by Kolsquare website (structure, UX, message, SEO/GEO, conversion) and optimize it to be the backbone of the user acquisition strategy
- Analyzing the performance of marketing operations, identify key insights, recommend and implement actionable improvements
- Build relevant content for SEO, GEO applicable for this target audience
- Report on plan, performance, progress to business line leader and CMO
- Engage with influencer communities & ambassadors to create advocacy and strengthen Kreators by Kolsquare's reputation
What we're looking for
- 5+ years of experience as a marketing generalist either in a B2C environment ideally in Influencer Marketing, SaaS Martech or running influencer marketing programs in a brand
- A deep understanding influencer marketing & media landscape
- Fluent level of English
- Combination of strategic thinker and hands-on executor, ready to own and scale Kreators by Kolsquare's
- Commercially driven and know how to generate demand in B2C with a PLG approach
- You are comfortable creating appealing marketing materials (blogs, videos, ads, website copy, email sequences…)
- Demonstrated experience in building and delivering 360 Marketing plans
- Structured and methodical in your approach to building and testing
- Collaborative with your peers and comfortable working across hierarchy and teams, engaging them without direct hierarchy
Nice to have
- An entrepreneurial spirit and operating in unknown territory stimulates you
- A self-starter, you thrive in a fast-moving, international environment
- Additional European language is a plus (French, Spanish, German, Italian)
- A creator yourself, you speak the creator language and understand their painpoints
- PLG experience in SaaS environment
Your team
Kreators by Kolsquare
Kolsquare's first B2C product line, for professional content creators; the role reports to the Kolsquare CMO and works with the central marketing team and the Kreators by Kolsquare product team.
How to get hired
- 1Intro call with our talent acquisition team at Team Blue
- 2Interview with Peggy, CMO
- 3Interview with Oriol, Product Manager Kreators by Kolsquare
- 4Case study with Peggy and Oriol
- 5Final interview with Quentin, our CEO
- 6Reference checks
Apply
About Kolsquare
The leading Influencer Marketing software solution in Europe
Kolsquare is an Influencer Marketing software solution trusted by marketing professionals to manage KOL marketing campaigns, from identifying KOL profiles to managing campaigns and analyzing results. It leverages Big Data, AI and Machine Learning and works with over 3 million KOLs across 180 countries on platforms like Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube. In 2024 Kolsquare became part of the team.blue group. Kolsquare is a Benefit Corporation, certified B-Corp in 2024.
Mission
To make the power of KOL Marketing accessible to all.
Key facts
- Influencer Marketing software
- Benefit Corporation, certified B-Corp in 2024
- Became part of the team.blue group in 2024
- Hundreds of clients including Coca-Cola, Danone, Publicis, Orange, Sézane and Decathlon
- Over 3 million KOLs with 5,000+ followers across 180 countries
- Platforms covered: Instagram, TikTok, Twitter (now X), Facebook, Snap, YouTube
Partners & customers
What they value
- Deliver WOW
- Be Responsible in your actions
- Pursue Growth & Learning
- Be passionate and determined
- Share your Power, Knowledge & Wealth
- Build Authentic relationships