RC
Marketing Manager, AI and Lifecycle (Mexico, Remote)
Contract type
Freelance
Work mode
Remote · Americas, Europe
Experience
Senior · 5+ years
Job description
Marketing Manager for Rove Next, a new premium furniture line from Rove Concepts, owning email and lifecycle marketing and building AI into the marketing function. The role is a full-time independent contractor position with overlap with Pacific or Eastern time.
At a glance
- Employment
- Contract · Independent contractor
- Work mode
- Remote · Americas, Europe
- Languages
- English – native-level
- Pay
- USD 3,500 – 4,500 / month
What you'll do
- Own email and lifecycle as the primary owned channel: campaign calendar, flows, segmentation, deliverability, list health, running on Klaviyo
- Quality control on everything that ships: copy, creative, link destinations, offers, regional versions
- Build AI into the daily work, shipping it rather than proposing it
- Work alongside the lifecycle and email team, designers, and external ads partner to keep the calendar moving
- Translate results into plain business language: what was spent, what was made, what would be done differently
What we're looking for
- Five or more years in ecommerce or DTC marketing with real ownership of email and lifecycle
- Klaviyo or a comparable ESP
- Evidence of building with AI yourself rather than assigning it
- Fluent, native-level English, written and spoken
- A strong eye for whether an asset's destination matches the promise, whether the tone is right, and whether the offer math adds up
- Comfortable being told when something isn't landing, and comfortable telling the same
Nice to have
- Furniture, home, or another considered-purchase category with a long buying cycle
- Shopify, GA4 and Meta Ads familiarity
- Experience holding a team to brand guidelines
Your team
Rove Next
A new premium line from Rove Concepts launching with improved versions of best-selling pieces, with its own marketing built from the ground up
Apply
About Rove Concepts
A Vancouver-based modern furniture brand selling direct to consumer across Canada and the US.
Key facts
- Furniture
- Rove Next is a new premium line launching with improved versions of best-selling pieces
- Sells direct to consumer across Canada and the US