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Marketing Lead

Vetpal GmbH
Contract type
Ongoing
Work mode
Remote · Berlin
Experience
Lead / principal · Not stated

Level inferred from job title

Job description

First marketing hire at Vetpal, an AI operating system for veterinary clinics. The role owns marketing end to end, building the function from zero and turning attention into demos for the sales team.

At a glance

Work mode
Remote · Berlin
Languages
German – fluent, English

What you'll do

  • Build a content engine vets actually read: case studies, LinkedIn, newsletter and video
  • Run campaigns that turn attention into demos for our sales team
  • Own our presence at trade fairs and industry events across Europe
  • Shape the Vetpal brand
  • Build a marketing playbook we can roll out in every new country

What we're looking for

  • Fluent German is a must
  • You've done B2B marketing at a startup and know what moves pipeline, not just likes
  • You write well, in English and German, and have a feel for design
  • You like to build things yourself rather than brief others
  • You're analytical and measure what works

Nice to have

  • Experience in healthcare or vertical SaaS is a plus

Benefits

  • Competitive salary and equity
  • Direct access to the founders and full visibility into every decision
  • Real ownership over a part of the company from day one
  • A small, talent-dense team in Berlin that works with speed and intensity

How to get hired

  1. 1Intro Call
  2. 2Deep Dive
  3. 3Take-Home Case
  4. 4Meet the Team
  5. 5References
  6. 6Offer

Apply

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About Vetpal GmbH

The AI operating system for vets

Vetpal is building the AI operating system for vets. From the first phone call to the invoice, we give vets their time back. Our AI agent Emma already runs client communication for clinics in 7 countries, including the largest veterinary groups in the world.

Mission

Bring pets, pet owners and their vets closer together.

Key facts

  • Berlin
  • Veterinary AI software
  • AI agent Emma runs client communication for clinics in 7 countries
  • Clients include the largest veterinary groups in the world
  • Grown so far through founder-led sales and word of mouth
  • Small, talent-dense team in Berlin