ZG
Marketing Lead - B2B Demand Generation & Growth (m/w/d) - Remote
Contract type
Ongoing
Work mode
Remote · Germany
Experience
Lead / principal · Not stated
Level inferred from job title
Job description
Lead ZEP's marketing team and take ownership of pipeline targets, budget and demand generation for a B2B SaaS project-controlling software.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · Germany
- Languages
- German – very good, English – confident
What you'll do
- Own pipeline targets and the marketing budget, actively intervening when numbers deviate from plan.
- Develop marketing strategy with management and sharpen positioning and messaging for B2B target groups.
- Bring the marketing perspective into company-level strategic decisions as part of the management team.
- Lead the marketing team, set priorities and develop team members professionally and personally.
- Manage and challenge agencies and service providers, especially in paid (Google Ads, Paid Social), with clear goals and briefings.
- Build demand generation across multiple channels, not only paid.
- Improve lead quality and the handover to sales together with the sales team.
- Ensure clean tracking and attribution across the entire funnel.
- Analyze campaigns, funnel and conversion rates, if needed in HubSpot and tracking, and derive next steps.
- Develop SEO and visibility in AI search as a growing channel.
- Develop the website further and generate more leads from existing traffic.
What we're looking for
- Several years of B2B SaaS marketing experience with a focus on demand generation.
- Proven achievement of pipeline or revenue targets and budget responsibility.
- Leadership experience: leading a marketing team, setting priorities and developing employees.
- Experience managing agencies and service providers and challenging them professionally.
- Strong performance marketing knowledge (Google Ads, Paid Social) to lead agencies at eye level.
- Confident in analysis, tracking and attribution; ideally experienced with HubSpot.
- Uses AI naturally in their work and knows where it adds real value.
- Hands-on mentality, not waiting for every next step to be dictated.
- Very good German skills and confident English communication.
Your team
Marketingteam
Marketing team led by the Marketing Lead, working closely with Sales and management.
Benefits
- 30 days vacation and permanent employment contracts.
- Remote-first company: work from anywhere within Germany.
- Support for home office setup.
- Startup opportunities and freedom combined with the security of an established mid-sized company.
- Flexible working hours with no core hours.
- Choose Windows or Mac.
- 50 EUR monthly voucher for various benefits or Urban Sports membership.
- Job bike with employer subsidy.
- Open, team- and results-oriented culture.
- Regular workshops, lunches and events for team building.
- Individual pension plans.
Apply
About ZEP GmbH
Cloud-based software for project controlling.
ZEP offers cloud-based project controlling software from project time tracking and absence management to billing, used by more than 3,000 companies, mainly project-oriented service providers such as consultancies, IT and engineering firms.
Mission
Convince even more companies of ZEP and actively drive growth.
Key facts
- 2000
- Software
- Founded in 2000 and owner-managed.
- More than 3,000 companies use ZEP.
- Established mid-sized company for over 20 years.
What they value
- Open, team- and results-oriented culture.