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Marketing Lead B2B (a)

Oviva
Contract type
Ongoing
Work mode
Remote · Germany
Experience
Senior · 5+ years

Job description

The Marketing Lead (B2B) leads the development and execution of Oviva Germany's B2B marketing strategy, driving awareness, partnerships across the healthcare ecosystem, and qualified leads to support commercial growth. The role owns doctor-facing channels, the B2B Doctors' Website, events, and sales enablement.

At a glance

Work mode
Remote · Germany
Languages
German – native, English – C1

What you'll do

  • Lead the planning and execution of the German B2B marketing roadmap
  • Develop segment specific activation strategies across the adoption funnel, ensuring alignment with national commercial milestones and OKRs
  • Be responsible for a unified narrative for Oviva's physician engagement across all channels, aligning with brand guidelines and commercial priorities
  • Adapt global messaging to resonate with local healthcare professionals, ensuring cultural fit and regulatory alignment
  • Manage and optimize digital paid and organic channels, including placements in medical publications (e.g., Ärzteblatt, doctor newsletters) and online performance marketing (SEA/LinkedIn) to generate MQLs
  • Manage and optimize HCP community and traditional channels
  • Partner with the CRM Manager to build automated nurture journeys
  • Take full ownership of the strategy, performance, and optimization of Oviva's B2B Doctors' Website incl content strategy, conversion, SEO, and user experience
  • Continuously evaluate and refine the user journey for professional audiences
  • Manage the integration between web assets and CRM systems, ensuring seamless data flow and accurate tracking of the doctor engagement funnel
  • Coordinate with internal Product and Design teams (or external vendors) to implement website enhancements
  • Create and maintain sales toolkits (brochures, decks, case studies, digital kits) tailored for B2B health audiences
  • Conduct regular feedback loops with Sales and Field teams to ensure materials meet evolving BD and outreach needs
  • Co-develop commercial activation campaigns to accelerate deal cycles and support GP network growth
  • Develop and execute Oviva's national and regional event roadmap to drive strategic growth and physician engagement
  • Identify, negotiate, and activate partnerships with healthcare bodies, KOLs, and conference platforms that align with commercial goals
  • Manage the event marketing budget to maximize brand impact and lead generation efficiency
  • Conduct post-event performance reviews to extract ROI insights and continuously refine BD engagement tactics
  • Maintain a deep understanding of the German healthcare landscape (including DiGA and SaaS trends) and competitor activities
  • Stay ahead of B2B growth trends, healthcare innovations, and physician marketing strategies
  • Translate B2B growth trends, competitor insights and market dynamics into strategic inputs for quarterly planning and BD roadmap development and test them applying test-learn-scale principles

What we're looking for

  • 5+ years of experience in B2B marketing, HCP marketing or lead generation, ideally within the German healthcare, international pharmaceutical or HealthTech/SaaS sectors
  • Proven track record of developing a B2B marketing function or inbound funnel
  • Proven track record of managing a B2B website and executing multi-channel campaigns (Print, SEA)
  • Highly analytical mindset: ROI attribution modelling, funnel KPI interpretation, data-driven channel optimisation
  • Strong writing and editing skills, with an ability to create content that resonates with a business audience/physicians
  • Strong project management: juggling multiple campaigns and stakeholders simultaneously in a fast, pilot-driven environment
  • Native-level German and professional fluency in English (C1)

Nice to have

  • Strong command of multi-channel HCP marketing: digital channels and traditional channels (print, fax/post, events)
  • Experience working with Medical Affairs or Regulatory teams on compliant healthcare communications
  • Hands-on experience in conference organisation, including an eye for design
  • Familiarity with web analytics and design tools (e.g., Google Analytics, Canva, Figma)

Benefits

  • The opportunity to drive meaningful, life-changing impact through your work
  • A high-growth environment with strong development opportunities
  • Flexible working options – including remote working
  • Personal learning budget and development plans
  • A home working allowance to create your ideal workspace
  • Competitive salary (shared in the first screening call) and benefits

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About Oviva

Key facts

  • Disability Confident Employer

What they value

  • We put the patient first
  • We empower our teams
  • We make it happen