CA
Marketing Executive Full-Funnel B2B in Teilzeit (m/w/d)
Contract type
One-time
Work mode
Hybrid · 2 days/week in office · Munich, Germany
Experience
3 years
Job description
A B2B marketing role covering full-funnel campaigns, content, paid and organic LinkedIn performance marketing, and event/partner management for an IT consultancy in the finance sector. It is a 14-month parental leave cover based in Munich with two office days per week.
At a glance
- Employment
- Temporary · Employee (employment agreement)
- Work mode
- Hybrid · 2 days/week in office · Munich, Germany
- Languages
- German – very good
What you'll do
- Run full-funnel B2B marketing, guiding leads from first post through the funnel to handover to sales
- Manage the editorial plan and work closely with internal experts
- Conduct short interviews with consultants and turn them into high-quality content such as articles, whitepapers and posts
- Use organic and paid LinkedIn posts and manage the campaign budget to increase reach and target decision-makers
- Plan and execute trade fair and event appearances including measurable ROI targets
- Carry out lead capture with structured follow-up
What we're looking for
- Experience in B2B marketing, ideally in a consulting or IT environment
- Has already implemented campaigns, events or lead generation measures
- Tech- and data-savvy, enjoys trying new tools and is open to using AI tools in marketing
- Confident with metrics: able to evaluate campaign and event results and derive suitable measures
- Structured, independent way of working and very good organizational skills
- Strong written and verbal communication skills and a confident manner
- Willingness to travel for trade fairs and events
- Very good German skills
Benefits
- Collegial, family-like atmosphere with strong team cohesion and regular team outings
- Flat hierarchies and short decision-making paths
- Modern software and current tools
- Responsibility for own topics and the chance to contribute ideas directly
- Individual training and development opportunities
- Attractive compensation and 30 vacation days, increasing with tenure
- Days off on Christmas Eve and New Year's Eve
- Edenred card, JobRad and company pension scheme
How to get hired
- 1Application including a short cover letter or motivation email, CV and start date
Apply
About Cognitivo AG
Big enough to deliver and small enough to care.
Cognitivo AG is a specialized management consultancy for strategic IT transformation projects in the financial sector, with expertise in software and analytics.
Mission
To support clients with intelligent IT and industry solutions and well-founded strategic consulting, helping them optimize processes, develop new business models and navigate digital transformation securely.
Key facts
- Specialized consultancy for strategic IT transformation projects in the financial sector
- Competence in software and analytics
- Long-standing partner of banks, insurers and payment and financial service providers
What they value
- Collegial and family-like atmosphere with strong team cohesion
- Flat hierarchies and short decision-making paths
- Room to shape things and contribute own ideas