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Manager, Digital Marketing
Contract type
Ongoing
Work mode
Remote · India
Experience
Senior · 6+ years
Job description
A hands-on individual contributor role leading digital marketing at Pearl, owning the ChatGPT Ads channel end to end and driving strategic projects across Google Ads and Microsoft Ads. The role focuses on experimentation, AI-powered automation, and data-driven customer acquisition.
At a glance
- Employment
- Full-time
- Work mode
- Remote · India
What you'll do
- Own the ChatGPT Ads channel end to end, including campaign structure, budgets, bidding, and growth targets
- Build agents to create and optimize ads, and use internal AI tools to create new landing pages and funnel experiences to test
- Run structured tests on bidding, context hints, ad formats, and landing pages
- Understand how advertising in a conversational environment differs from traditional keyword-based platforms such as Google and Microsoft, particularly around user intent, conversation context, relevance, and decision-making moments
- Use data to determine which campaigns, verticals, messages, and intents warrant additional investment
- Be highly analytical and comfortable operating in a rapidly evolving advertising platform where best practices are still being developed, proactively testing hypotheses rather than relying solely on established playbooks
- Take charge of assigned strategic projects focused on optimization and growth across Google Ads and Microsoft Ads
- Conduct thorough audience and keyword research and analysis to identify opportunities to optimize SEM campaigns, using audience/keyword research tools, search query data, and competitive research
- Use smart bidding strategies to manage the SEM/PPC budget effectively, track spend, and make sure it aligns with objectives and delivers the right ROAS
- Use Google Ads, Excel, SQL, Power BI, Google Analytics, and similar tools to analyze key metrics, including conversions, revenue, margin, and ROAS
What we're looking for
- 6–10 years of work experience in digital marketing
- Significant experience with one or more of Google Ads, Microsoft Ads, YouTube, or Meta Ads
- Hands-on use of LLMs (ChatGPT, Claude, Gemini, or similar) in day-to-day PPC work, including prompting, building custom agents, and automating tasks such as ad copy, keyword research, and performance analysis
- Advanced proficiency in Excel, including VLOOKUP and Pivot Tables
- Strong analytical skills to interpret PPC data, identify trends, and make data-driven decisions
- Comfort with Google Analytics, marketing technologies, conversion tracking, and tag management
- Basic understanding of web technologies (HTML, CSS, JavaScript, etc.), scripting (Python, Google Ads scripts), platform APIs, and MCP/agent tools
- Curious and quick to learn, energized rather than slowed by new platform features
- Takes initiative and owns outcomes
Nice to have
- Hands-on experience in SQL
Apply
About Pearl
AI for professional services at global scale
Pearl is AI for professional services at global scale, combining advanced AI with verified human expertise to deliver help that is accurate, accountable, and fast. Since 2003, our network has connected millions of customers with licensed professionals across 196 countries, making real expertise available anytime, anywhere.
Key facts
- 2003
- Network connects millions of customers with licensed professionals across 196 countries
- Operating since 2003
What they value
- Data driven: Start with truth, measure what matters
- Courageous: Bias to action; run toward hard problems
- Innovative: Seek novel, elegant solutions
- Lean: Do more with less. Build, ship, learn fast
- Humble: Strong opinions, lightly held