P
Lifecycle Marketing Automation Specialist
PadSplit
Contract type
Ongoing
Work mode
Remote · Latin America
Experience
3 years
Job description
A Lifecycle Marketing Automation Specialist role focused on building, optimizing, and scaling multi-channel communication journeys for PadSplit's Host community across the host lifecycle. The role bridges marketing operations and technical execution using Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM.
At a glance
- Employment
- Full-time
- Work mode
- Remote · Latin America
- Pay
- USD 25,000 – 30,000 / year
What you'll do
- Design, build, execute, and optimize multi-channel campaigns across email, SMS, push notifications, and other owned channels to engage prospective and active hosts effectively.
- Monitor and maintain automation flows to ensure campaigns are delivered consistently and perform at a high level.
- Work directly inside Iterable, Pardot, Salesforce Marketing Cloud, and Salesforce CRM to ensure seamless data flow, segment syncs, lead scoring, and campaign triggering across host lifecycle stages.
- Troubleshoot HTML and CSS issues to ensure communications render properly across various devices and platforms.
- Conduct A/B testing and experimentation to identify strategies that optimize user engagement and campaign success.
- Analyze performance data and generate insights to enhance the effectiveness of marketing strategies.
- Collaborate with creative and cross-functional teams to refine content and visuals for multi-channel campaigns.
What we're looking for
- 1–3 years of hands-on experience in lifecycle marketing, marketing operations, or automation, with a proven track record of building workflows from scratch.
- Direct experience using Iterable, Pardot, and Salesforce Marketing Cloud (SFMC).
- Working knowledge of SQL (or platform segmentation engines) to query audience tables, validate host event data, and build targeted segments.
- Familiarity with REST APIs, JSON payloads, and Webhooks to understand event mappings and help trigger real-time, automated flows.
- Able to communicate technical requirements effectively with Product and Data teams.
- Practical experience using scripting languages (such as Liquid syntax, AMPscript, or basic JavaScript) to apply conditional logic and render personalized content.
- Functional knowledge of HTML/CSS to make edits, update layouts, and troubleshoot responsive email templates across devices.
- Experience in A/B testing and the ability to interpret results to drive improvements.
- Ability to manage multiple tasks and deadlines in a fast-paced and dynamic environment.
- Knowledge of multi-channel marketing trends and best practices to stay ahead in a competitive industry.
- Strong attention to detail, ensuring accuracy and quality in all aspects of marketing execution.
Your team
Lifecycle Marketing
How to get hired
- 1Application reviewed for possible next steps by the Hiring Manager.
- 2Phone screen with a member of the PeopleOps team for about thirty (30) minutes.
- 3Video interview with the Sr Lifecycle Marketing Automation Specialist and Director of Lifecycle Marketing for one (1) hour.
- 4Final video interview with a small panel of key stakeholders for one (1) hour, including a live assessment executed to the panel for discussion.
- 5Offer.