Lifecycle Marketer, Self-Serve

Key details

• Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation
• Serve as lifecycle PoC for product launches, experiments, and GTM moments
• Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to reach them, which channel to use (email, inbox, push, and emerging CRM channels), and what content to send, based on behavior and context
• Work AI-first across the entire workflow, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysis
• Build experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact rather than surface-level engagement
• Partner closely with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable
• Company mission
• Information not specified