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Lead Performance Marketing & Client Delivery (m/w/d)

Grannel
Contract type
Ongoing
Work mode
Hybrid · 4 days/week in office · Munich, Germany
Experience
Mid-level · 3+ years

Job description

Lead Performance Marketing & Client Delivery role at a Munich performance marketing agency, owning client results end-to-end and building a small team.

At a glance

Employment
Full-time · Employee (employment agreement)
Work mode
Hybrid · 4 days/week in office · Munich, Germany
Languages
German – C2, English
Pay
EUR 70,000 – 80,000 / year

What you'll do

  • Lead multiple clients end-to-end
  • Work at decision-maker level
  • Develop cross-channel strategies
  • Prioritize levers with real business impact
  • Manage working students, freelancers and AI workflows
  • Build a small team in Munich over time
  • Strategic consulting at founder and exec level
  • Run weekly syncs, monthly strategy reviews and quarterly business reviews
  • Manage expectations and stakeholders
  • Prioritize business levers beyond ads: offer, landing page, funnel
  • Develop cross-channel strategies across Meta, TikTok and Google
  • Own budget allocation and scaling logic
  • Own testing frameworks
  • Own tracking and attribution logic (not operational execution)
  • Analyze creative performance and derive clear learnings
  • Develop growth angles
  • Brief designers and UGC creators
  • Ensure consistent delivery quality
  • Build processes and standards

What we're looking for

  • Several years of relevant performance marketing experience (ideally 3 to 6 years)
  • Agency or fast-growing e-commerce/startup background
  • Deep hands-on experience in Meta Ads, solid understanding of TikTok and Google Ads
  • Business thinking beyond ROAS: contribution margin, CAC, CLV
  • Experience in direct client contact at decision-maker level
  • Business-fluent German (C2) and very good English
  • Monday to Thursday in the Munich office

Nice to have

  • Tracking and attribution know-how
  • A feel for creatives and content
  • First leadership experience
  • Already uses AI tools productively in daily work

Your team

Münchner Kernteam

Founder-led boutique performance marketing agency building its core team in Munich

Benefits

  • Founding role with real influence
  • Direct collaboration with the founder
  • Demanding growth cases with D2C and lead gen brands
  • Building a Munich team
  • Clear path from Lead to Head of Growth
  • 30 vacation days, 1,500 € annual training budget, monthly benefit
  • High-quality hardware and access to all relevant AI tools
  • 70,000 to 80,000 € base plus scalable, unlimited performance bonus
  • Around 85,000 to 100,000 € on target achievement, open-ended

How to get hired

  1. 1CV or LinkedIn profile is enough; cover letter optional
  2. 2Short questions in the application form help them respond quickly

Apply

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About Grannel

Founder-led boutique performance marketing agency from Munich

Performance marketing agency focused on paid ads, tracking, funnels, creatives and media, building itself as an AI-first agency.

Mission

To act as a strategic growth partner at eye level with founders, CMOs and Heads of Growth

Key facts

  • 2020
  • Munich
  • Performance Marketing
  • Started in 2020 as a one-man show
  • Core channels are Meta, Google and TikTok
  • Building Grannel as an AI-first agency
  • Founder is ex-Meta, ex-Google

Partners & customers

HOLYSunday Natural

What they value

  • Works as a strategic growth partner at eye level, not as a service provider
  • Creative plus data as the central growth driver
  • Grows deliberately through results, not sales pitches