SC
Junior Performance Marketing Specialist (Paid Acquisition & Growth)
Salve.Inno Consulting
Contract type
Freelance
Work mode
Remote · Europe, Asia
Experience
Junior / entry level · Not stated
Level inferred from job title
Job description
A hands-on junior performance marketing role focused on launching, managing and optimising paid acquisition campaigns across mainstream digital advertising platforms for an international consumer AI technology company. The position sits in the Growth team and is execution-focused rather than purely analytical.
At a glance
- Employment
- Independent contractor
- Work mode
- Remote · Europe, Asia
- Languages
- English – fluent
What you'll do
- Launch, manage and optimise paid acquisition campaigns across mainstream consumer advertising platforms.
- Take direct ownership of individual campaigns, including setup, monitoring, testing and performance optimisation.
- Manage campaigns across platforms such as Meta, TikTok, Google, Instagram, Reddit or comparable consumer acquisition channels.
- Monitor customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates and other commercial performance indicators.
- Analyse campaign data to identify opportunities for improving acquisition efficiency and overall performance.
- Design and execute structured tests across audiences, targeting strategies, advertising creatives and campaign configurations.
- Evaluate test results and implement data-driven changes to improve campaign outcomes.
- Identify underperforming campaigns and take proactive steps to optimise results.
- Track individual campaign contributions and communicate actions, decisions and measurable improvements.
- Collaborate with the Growth team on acquisition strategies, creative testing and performance initiatives.
- Research emerging consumer acquisition opportunities and advertising platform developments.
- Support continuous experimentation to improve conversion, customer acquisition and marketing efficiency.
- Develop the skills and experience required to independently manage larger advertising budgets.
- Work closely with the CMO & Co-founder to support the company's consumer growth objectives.
What we're looking for
- Hands-on professional experience in performance marketing, paid acquisition or media buying.
- Proven experience personally launching, managing and optimising paid advertising campaigns.
- Practical experience with at least one major consumer acquisition platform, such as Meta Ads, TikTok Ads, Google Ads, Instagram Ads or Reddit Ads.
- Strong understanding of CAC, ROAS, conversion rates and commercial campaign performance.
- Ability to demonstrate individual campaign ownership and clearly explain specific actions taken to improve results.
- Experience testing advertising creatives, audiences, targeting strategies or campaign structures.
- Ability to interpret campaign performance data and translate insights into practical optimisation decisions.
- Strong analytical thinking and a results-oriented approach.
- Comfortable working directly within advertising platforms and taking responsibility for campaign execution.
- Ability to communicate measurable campaign results and distinguish personal contributions from broader team achievements.
- Strong experimentation mindset and willingness to continuously test and refine acquisition strategies.
- Excellent organisational skills and attention to detail.
- Ability to work independently and collaborate effectively with an international remote team.
- Fluent written and spoken English.
- Willingness to work under a B2B contractor agreement.
Your team
Growth team
Works on acquisition strategies, creative testing and performance initiatives, closely with the CMO & Co-founder.
Benefits
- Fully remote working arrangement from Europe or Asia.
- Competitive