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(Junior) Performance Marketing Specialist (m/w/d)

Löwenzahn Organics GmbH
Contract type
Ongoing
Work mode
Hybrid · Mainz, Germany · Hamburg, Germany
Experience
Mid-level · 2+ years

Job description

Performance marketing role managing paid search and social campaigns for a baby food brand, focused on measurable results and close collaboration with content, design and product.

At a glance

Work mode
Hybrid · Mainz, Germany · Hamburg, Germany
Languages
German – fluent, English – fluent

What you'll do

  • Plan, build and optimize campaigns with a focus on Google Ads, Meta Paid and TikTok Ads, later adding channels such as Pinterest Ads.
  • Maintain and optimize product feeds for the respective channels.
  • Develop hypotheses, test creatives, audiences and bidding strategies and derive concrete actions.
  • Give clear briefings for ad creatives and videos and work closely with content and design.
  • Evaluate performance data, build dashboards and report transparently on ROAS, contribution margin and other KPIs.
  • Use AI tools such as Gemini, Claude, Langdock or ChatGPT to speed up analyses, text variants and workflows.

What we're looking for

  • At least 2 years of practical experience with paid social and search campaigns, ideally in e-commerce.
  • Independently managed campaigns in Google Ads and at least one of Meta Ads or TikTok Ads.
  • Enjoys analyzing performance data, recognizing patterns and deriving actions; confident with GA4 and tracking (pixel, conversion API, consent).
  • A feel for creative, understanding what stops ads in the feed, with an eye for creatives and video formats.
  • Uses current AI workflows for text, analysis and creative production confidently and responsibly.
  • Works independently, proactively contributes own ideas and enjoys the dynamics of a young, fast-growing, internationally active company.
  • Fluent in German and English, written and spoken.

Nice to have

  • Experience with Pinterest Ads is a plus.

Benefits

Real impact: help shape a brand that truly moves the market and offers a counter-model to large multinational corporations.

  • Hybrid model: meet twice a week in the Mainz office at the Zollhafen, work flexibly from home the rest of the week.
  • Full-time or part-time: the model is adapted to your life; family-friendly.
  • Flat hierarchies with direct and open communication.

How to get hired

  1. 1Send your application, ideally including work samples or case studies such as campaign results or testing concepts.

Apply

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About Löwenzahn Organics GmbH

We are rethinking the baby food market.

Modern, science-based baby food company offering honest support for parents instead of marketing blabla.

Mission

We rethink the baby food market, speak plainly, de-taboo topics and create radical transparency.

Key facts

  • Modern, science-based and passionate team.
  • Young, fast-growing, internationally active company.

What they value

  • Speak plainly and de-taboo topics others avoid.
  • Radical transparency.
  • Direct and open communication.