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Influencer Marketer

Elevenlabs
Contract type
Ongoing
Work mode
Remote · Anywhere between the US East Coast and Europe
Experience
3 years

Job description

Build and own ElevenLabs' influencer program from zero to one, covering strategy, creator sourcing and vetting, deal negotiation, briefs, campaign execution around product launches, and measurement. The role is for an owner-operator who has already scaled an influencer channel with measurable results.

At a glance

Work mode
Remote · Anywhere between the US East Coast and Europe

What you'll do

  • Design and build the ElevenLabs influencer program from the ground up: strategy, creator tiers, budget allocation, and operating playbook
  • Source, vet, and sign creators across YouTube, TikTok, Instagram, and X whose audiences match creator, marketer, and developer segments
  • Negotiate and structure deals — flat-fee integrations, performance hybrids, long-term ambassadorships — and manage creator contracts with Legal
  • Write briefs that protect brand quality while giving creators room to be authentic, and give fast, decisive feedback on draft content
  • Plan and execute creator campaigns around product launches, feature releases, and cultural moments across ElevenLabs and ElevenCreative
  • Own measurement: work with the data team on attribution and incrementality (halo attribution model), and make continue/pause/scale calls on every creator and agency based on true ROI
  • Partner with paid marketing on whitelisting and amplifying top creator content, and with social to extend campaign reach
  • Build repeatable systems — sourcing pipelines, rate benchmarks, brief templates, reporting — so the program scales beyond you

What we're looking for

  • A proven track record of building an influencer program from zero to a meaningful, measurable channel — able to walk through the before and after with real numbers
  • Experience negotiating and closing creator deals across YouTube, TikTok, Instagram, and/or X, including non-standard structures (performance hybrids, ambassadorships, usage rights)
  • Fluency in measurement beyond last-click: promo codes, UTMs, lift studies, incrementality, and the judgment to make budget calls when attribution is imperfect
  • Sharp creator taste — able to tell which creators will move the needle for a product like ours and which will just burn budget
  • Excellent brief-writing and creative feedback skills; raise content quality without killing authenticity
  • Experience managing meaningful budgets and working cross-functionally with paid, social, product marketing, data, and legal
  • A genuine understanding of the AI and creative tools landscape — follows the space, uses the tools, and has informed opinions about where things are headed

Nice to have

  • Built or scaled an influencer program at a creative tools, AI, or developer-facing company (e.g., Canva, Adobe, Figma, Notion, Runway, or similar)
  • Managed 7-figure annual creator/sponsorship budgets
  • Experience on the agency or creator side of the table — knows how the other side negotiates
  • Built adjacent programs: ambassador, affiliate, or B2B thought-leader partnerships
  • Multilingual capabilities

Benefits

  • Innovative culture: part of a generational opportunity to define the trajectory of AI
  • Growth paths: countless opportunities to drive impact beyond immediate role and responsibilities
  • Learning & development: annual discretionary stipend for professional development
  • Social travel: annual discretionary stipend to meet up with colleagues each year
  • Annual team offsite: entire team gathers in a new location each year (past offsites included Croatia, Italy and Cancún)
  • Co-working: monthly co-working stipend if not located near one of the main hubs

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About ElevenLabs

AI research and product company transforming how we interact with technology

ElevenLabs launched in January 2023 with the first human-like AI voice model and serves millions of users and thousands of businesses. It has expanded from voice into three main platforms: ElevenAgents (voice and chat agents at scale), ElevenCreative (speech, music, image, and video generation across 70+ languages), and ElevenAPI (access to AI audio foundational models).

Key facts

  • 2023
  • AI research and product
  • Launched in January 2023 with the first human-like AI voice model
  • Serves millions of users and thousands of businesses, from startups to enterprises like Deutsche Telekom and Meta
  • Investors include Andreessen Horowitz, ICONIQ Growth and Sequoia
  • Raised $781M in funding
  • Last valuation was $22B
  • Operates three main platforms: ElevenAgents, ElevenCreative, ElevenAPI
  • Remote-first with offices in London, New York, Madrid, Warsaw and many more

Partners & customers

Deutsche TelekomMeta

What they value

  • High-velocity: rapid experimentation, lean autonomous teams, and minimal bureaucracy
  • Impact not job titles: it's about the impact you have; no task is above or beneath you
  • AI first: use AI to move faster with higher-quality results across the whole company
  • Excellence everywhere: everything we do should match the quality of our AI models
  • Global team: we prioritize your talent, not your location