Head of Premium Growth Strategy (m/f/d)

Key details

• Own the growth targets for the premium brand — signed properties, pipeline, market expansion — and be accountable for hitting them
• Define, track, and report on deal-level metrics that measure the brand's pipeline health, including signed underwritten topline, minimum rent coverage ratios, and projected margin contributions per deal
• Work with Finance and the Growth Strategy Manager to define and maintain the underwriting framework for the brand
• Define and own the property criteria and opening playbook for the premium brand
• Ensure the brand stays genuinely differentiated from the core offer as both brands grow
• Partner with the Real Estate team to qualify opportunities against brand criteria
• Coordinate with the Growth Strategy Manager on pipeline targets and market economics, and with the Senior Manager M&A on footprint expansion opportunities
• Extract operational learnings from existing UK properties and codify them into standards and criteria for new European markets
• Work with GMs to define premium operations requirements: service model, staffing expectations, quality standards
• Proactively drive internal teams — Finance, Legal, Operations, Brand, and Tech — to have foundational prerequisites in place ahead of pipeline demand
• Be the single internal point of accountability for the brand's trajectory and report regularly to C-Level
• Own the commercial proposition for landlords and property owners
• Build and manage the brand's European property pipeline — identifying markets, qualifying opportunities, supporting negotiations
• Define the market sequencing: which cities to prioritise first and why
• Build relationships with property owners, developers, and asset managers in target markets
• Company mission
• Information not specified