Head of MarTech & Growth
Job description
Head of Growth & MarTech at tec4u (a Banyan Software company) to build, operate, and technically execute the technology infrastructure behind data-driven growth — CRM, marketing automation, analytics, and AI-powered campaigns. The role identifies and technically pre-qualifies potential customers through automated systems and hands structured leads to Sales.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · Germany
- Languages
- English – fluent, German – fluent
- Pay
- EUR 70,000 – 100,000 / year
What you'll do
- Lead implementation and administration of HubSpot as the core CRM/marketing automation platform (setup, workflows, integrations, data hygiene)
- Design and operate the technological foundation connecting marketing, sales, and CS systems for full-funnel visibility
- Select and implement suitable AI technologies for prospect identification, data enrichment, and automated pre-qualification
- Independently set up, configure, execute, monitor, and optimize automated AI-powered campaigns and processes from a technical perspective
- Own the structured, automated handover of generated and pre-qualified leads to Sales at a clearly defined handover point
- Select, implement, integrate, and operationally manage AI-powered sales and marketing tools (lead scoring, enrichment, predictive analytics, prospecting automation)
- Evaluate commercial value and ROI of candidate tools before implementation, including HubSpot integration
- Build attribution models and reporting frameworks showing campaign and system performance
- Translate data into recommendations for the CEO and functional leaders to inform strategic and expansion decisions
- Continuously test and iterate on growth experiments and automation using a data-first approach
- Analyze cohort, retention, and expansion-revenue data to surface potential new segments and opportunities
- Present data-backed findings and recommendations to the CEO quarterly
- Pilot AI agents and automation across the lead generation and pre-qualification process
- Build internal AI literacy across the growth/marketing team
- Establish guardrails for responsible AI use — GDPR compliance, data privacy, accuracy checks, human-in-the-loop review
- Partner with Sales, CS, and Product on shared definitions (e.g., what qualifies as a "sales-ready lead") and a clean handover process
What we're looking for
- English & German fluency (required)
- 5+ years in growth, MarTech, or marketing operations, with hands-on HubSpot implementation experience
- Proven experience building and operating automated lead generation and pre-qualification systems
- Strong technical fluency with CRM/automation platforms, integrations (APIs, webhooks), and data pipelines
- Experience selecting, implementing, and managing AI-powered sales/marketing tools
- Sharp analytical skills — attribution modeling, campaign diagnostics, reporting
- Practical knowledge of AI/automation tools for GTM, with GDPR awareness
- Comfortable operating within a clearly scoped technical/operational mandate, handing off commercial ownership to Sales
Nice to have
- HubSpot certification(s)
- Startup/PE-backed scaling experience
- SQL/scripting skills
- French
Your team
Growth, Marketing Operations, Analytics
Benefits
Expected base salary EUR 70,000–100,000 per year, based on full-time employment (100%), excluding annual bonus and equity (when applicable)
- Direct visibility to the CEO
- Own the growth engine end-to-end — from lead generation through customer expansion
Apply
About Banyan Software
The best permanent home for software businesses that serve specialized industries, their employees, and their customers
Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide.
Mission
Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline.
Key facts
- 2016
- Software
- Operates more than 120 portfolio companies across North and South America, Europe, and APAC
- Appeared on the Inc. 5000 list for six consecutive years
- The Banyan Software Foundation is endowed with $100 million in Banyan stock
- Buy-grow-and-hold-for-life approach with a permanent capital base