Head of EMEA Marketing

Zip

Contract type

Ongoing

Work mode

100% remote

Experience

Lead / principal · 10+ years

Job description

Own the EMEA marketing strategy and build a regional marketing plan grounded in market and cultural nuances, aligned to business goals and built to scale
Localize content, assets, webinars, ads, and event formats developed by US and corporate teams for EMEA markets, adjusting for language, market maturity, buying behavior, and local business culture
Lead field and event programs, including hosted events, sponsorships, webinars, and community events that generate pipeline and build relationships
Partner directly with EMEA sales leadership on sponsorships, field events, executive dinners, direct mail, ABM programs, and custom experiences to build pipeline and move deals forward
Partner across Product Marketing, Corporate Marketing, and Growth Marketing to plan and execute campaigns, launches, and programs
Build shared GTM calendars, campaign overviews, and enablement materials to give sales visibility into upcoming and running programs and performance
Track the impact of every program on pipeline generation, deal progression, and closed-won revenue, and use insights to sharpen regional strategy
Own the EMEA marketing budget and make trade-offs to maximize pipeline and revenue impact
Company mission
Information not specified

10+ years of field, event, or regional marketing experience, including senior or leadership experience, ideally in B2B SaaS or enterprise environments at recognized brands
A track record of setting regional marketing strategy, not just executing against someone else's plan
Experience localizing marketing programs, content, or campaigns for multiple countries or markets, with a real understanding of regional and cultural nuance across EMEA
Proven ability to plan and run flagship conferences, executive dinners, and third-party sponsored trade shows
Comfort managing a regional budget and making trade-offs to maximize ROI
Excellent cross-functional collaboration skills, with experience aligning sales, marketing, and customer success around a shared plan
Exceptional project management skills and the ability to juggle multiple markets, priorities, and stakeholders at once
Willingness to travel across EMEA for events as needed (up to 40%)
Information not specified
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