Head of Demand Generation
Job description
Own and scale n8n's end-to-end demand generation engine, turning the builder community and PLG motion into pipeline for Mid-Market and Enterprise. Lead acquisition, activation, and expansion programs across all channels with analytics, experimentation, and cross-functional collaboration.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · Germany
- Languages
- English – fluent
What you'll do
- Drive pipeline creation targets across paid media, SEO, content, events, ABM, and partner/community co-marketing
- Define and manage full-funnel experiences from website/CRO to trial activation and enterprise nurture
- Build and run ABM programs for top accounts with AEs, SDRs, and SEs
- Run a high-cadence experimentation program on messaging, pricing, conversion flows, and more
- Improve PQL to MQA to SAL conversion through clear stage definitions and sales alignment
- Instrument lifecycle journeys with onboarding, trial nurturing, and PQL warming
- Act as a player-coach for a growing team of 2–4 FTEs and agencies, scaling to 6–8 in 12–18 months
- Set the operating cadence: weekly channel reviews, monthly pipeline councils, quarterly GTM planning
- Define hiring bar, regional coverage strategy, and role charters across demand functions
- Own the demand tech stack (HubSpot/Marketo, Segment, Clearbit/6sense, enrichment/routing) in collaboration with RevOps
- Establish guardrails for CAC payback, shutoff rules, and ROI discipline
- Forecast and report on performance across ROI, velocity, coverage, and funnel health
What we're looking for
- B2B Demand Gen leadership: owned pipeline targets in high-growth B2B SaaS, ideally for 8–12+ years
- Data and attribution fluency: confident navigating multi-touch attribution, forecasting, and CAC payback optimization
- Natural collaborator: best friend of Sales, sees GTM as "one team"
- ABM + funnel strategy: built and scaled ABM programs and CRO experiments targeting Enterprise
- Player-coach leadership: hired, developed, and led high-performing demand teams and agencies
- Technical audience empathy: knows how to speak credibly to DevOps, IT, and SecOps buyers
Nice to have
- Community-led or open-source GTM: worked in fair-code, freemium, or open-source environments
- Partner co-marketing: run successful campaigns with marketplaces or tech ecosystems
- Modern martech experience: hands-on with HubSpot/Marketo, 6sense, product usage signals, and warehouse-native reporting
- Field & event GTM: built and executed events strategies that convert in EU/US markets
Benefits
Work/life balance – Europe: 30 days of vacation plus public holidays wherever you are; US: 20 vacation days, 8 sick days, plus public holidays wherever you are
Health & wellness – Europe: benefits according to local country norms; US: multiple low-premium, low-deductible medical plans with coverage for individuals and families, plus a no-cost premium HDHP option with a pre-seeded HSA, along with dental and vision coverage
Future planning – Europe: pension contributions according to local country norms; US: 401(k) retirement plan with a 4% employer match
Financial security – Europe: benefits according to local country norms; US: company-paid short-term and long-term disability insurance, plus life insurance
Remote-first – team works remotely across Europe, with regular off-sites for team bonding; some roles, like sales in the US, are hybrid
- Competitive compensation – fair and attractive pay
- Ownership – equity in n8n
- Career growth – €1K (or equivalent) per year to spend on courses, books, events, or coaching
- A passionate team – regular hackathons
- Giving back – $100 per month to support open source projects
- Transparency – everyone knows what everyone's working on and how the company is doing
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About n8n
The AI orchestration of your wildest imagination.
n8n is the open workflow orchestration platform built for the new era of AI. We give technical teams the freedom of code with the speed of no-code, so they can automate faster, smarter, and without limits. Backed by a fiercely inventive community and 500+ builder-approved integrations, we're changing the way people bring systems together and scale ideas for impact.
Key facts
- over 260
- 2019
- Berlin
- Workflow orchestration / automation software
- Cultivated a community of more than 650,000 active developers and builders
- Earned 190K+ GitHub stars, making us one of the world's Top 40 most popular projects
- Backed by top investors, from Sequoia's first German seed to SAP's recent strategic investment - bringing us to a $5.2bn valuation
- Team works across Europe and the US, with centre of gravity in Berlin
- 500+ builder-approved integrations
Partners & customers
What they value
- Empower others