HR
Head of Creator Community
Contract type
Ongoing
Work mode
Remote · Netherlands
Experience
Lead / principal · Not stated
Level inferred from job title
Job description
A senior leadership role at SMT Group owning the international creator and community function, leading a team of four Community Managers and building creator-led content as a scalable growth channel. The role sets strategy across markets and connects creator activity to measurable commercial outcomes.
At a glance
- Employment
- Full-time
- Work mode
- Remote · Netherlands
What you'll do
- Define the creator and community roadmap across existing and emerging markets
- Build a scalable ecosystem of creators, ambassadors and advocates, balancing local relevance with group-wide standards
- Establish clear goals, operating rhythms and performance measures for the function
- Identify new channels, partnerships and community initiatives with genuine commercial potential
- Lead, coach and develop four Community Managers across four territories
- Set high standards for creator selection, relationships, execution and content quality
- Build the processes, capabilities and team structure required for the next stage of growth
- Develop a reliable pipeline of high-quality, authentic creator content
- Use performance insights to identify winning creators, formats, concepts, hooks and creative angles
- Partner with Media Buyers and Creative Strategists to translate insights into stronger briefs, better paid-social creative and improved outcomes
- Set the creative strategy and education framework for creators, from hooks and storytelling to product demonstration, testing and iteration
- Build engaged creator learning communities, including Discord, to share winning examples, coach creators and improve creative output at scale
- Lead the strategic expansion of the Trybe affiliate programme and help shape the upcoming TikTok Shop opportunity alongside Meta
- Create a culture of testing, learning and continuous improvement
- Build long-term relationships and programmes that encourage creators to become genuine brand advocates
- Shape meaningful online and offline community experiences
- Collaborate with specialist partners while retaining clear internal ownership and accountability
- Explore emerging creator-commerce opportunities where they strengthen the strategy
What we're looking for
- Already built, scaled or led a meaningful creator, influencer, ambassador or community function, ideally within a high-growth DTC/eCommerce business or similarly performance-led consumer brand
- Proven leadership experience and the ability to develop a high-performing team
- A track record of building creator programmes beyond one-off campaigns
- Commercial judgement: understanding how creator activity supports content performance, acquisition and brand growth
- Confidence working with data, setting priorities and making decisions at pace
- Strong cross-functional instincts and the credibility to work directly with founders and senior marketing leaders
- The ambition to own a function, not just manage a calendar
Your team
Creator Community
An established team of four Community Managers across four territories
Benefits
- Genuine ownership: lead an established international function and shape its next stage
- Meaningful scale: contribute to brands already reaching millions of customers
- Direct commercial impact: work at the intersection of community, creative and acquisition
- Room to build: develop your team, processes and scope as the function grows
- An entrepreneurial environment: high standards, fast decisions and a strong bias towards action
Apply
About SMT Group
SMT Group has built a portfolio of fast-growing, digitally native arts and crafts brands serving more than five million customers across 20+ countries, investing €200,000 per day in Meta advertising and launching more than 100 new designs every week.
Mission
To become the world's leading eCommerce group for creative hobby products
Key facts
- Portfolio of digitally native arts and crafts brands
- Serves more than five million customers across 20+ countries
- Invests €200,000 per day in Meta advertising
- Launches more than 100 designs every week
- Brands include Schilder op Nummers (Netherlands) and DIY Malen nach Zahlen (Germany)
- Launched with Trybe, opening an affiliate-led growth opportunity
- TikTok Shop ready to launch
Partners & customers
Trybe
What they value
- High standards
- Fast decisions
- Strong bias towards action