Head of Content

Key details

• Own Zenrows' Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy to ensure the company is the cited, recommended answer across LLMs and AI search surfaces
• Understand how LLMs such as ChatGPT, Gemini, Claude, and Perplexity surface and prioritize content, and build a strategy around it
• Develop structured, citation-friendly content formats including comparison pages, definitional guides, integration explainers, and technical FAQs
• Own competitive intelligence by tracking how competitors are cited, recommended, and positioned in AI search
• Own the organic search strategy end-to-end: keyword research, topic prioritization, content gap analysis, and competitive benchmarking
• Lead content operations: manage the editorial calendar, maintain publishing velocity, and ensure quality standards across in-house writers, freelancers, and external agencies
• Manage and develop a team of technical writers and editors, setting clear briefs, review processes, and feedback loops
• Own the relationship with external content agencies: briefing, quality control, performance review, and deciding what stays in-house versus outsourced
• Develop and maintain off-page SEO strategy: link acquisition, guest publishing, and third-party authority signals
• Work closely with Engineering on technical SEO: site architecture, crawlability, Core Web Vitals, structured data markup, and indexing health
• Maintain a content performance framework and track metrics such as organic traffic, keyword rankings, assisted conversions, and LLM citation frequency
• Continuously audit the existing content library for decay, cannibalization, and coverage gaps, and decide what gets updated, consolidated, or cut
• Turn Zenrows' documentation into a top-of-funnel acquisition channel by building actionable, developer-focused resources
• Company mission
• Make Zenrows the trusted, cited, and recommended answer for developers and technical teams across LLMs, developer communities, integration ecosystems, and the open web