Growth Retention Sr Manager - Apparel
Job description
Lead the retention strategy for Trafilea's Shapermint and Truekind brands, owning email, SMS, push, and WhatsApp channels and the end-to-end returning customer journey. The role drives retention performance, experimentation, and cross-functional execution to grow engagement, repurchase, and LTV/CAC.
At a glance
- Work mode
- Remote
- Languages
- English – Advanced
What you'll do
- Own the retention strategy across Shapermint and Truekind, leading Email, SMS, Push Notifications, and WhatsApp.
- Design the end-to-end returning customer journey, from Welcome and transactional flows to Winback and Sunset strategies.
- Build an integrated multi-channel strategy that increases engagement and repurchase while reducing channel overlap, fatigue, and unsubscribes.
- Define quarterly OKRs and retention roadmaps, identifying and prioritizing the initiatives with the greatest business impact.
- Own retention performance, including revenue, conversion, repurchase, and LTV/CAC, turning data into clear opportunities and actions.
- Lead experimentation and optimization, using customer behavior, testing, and competitor insights to continuously improve retention performance.
- Drive cross-functional execution with Data Science, Creative, IT, Growth, and other teams, removing blockers and ensuring high-quality delivery.
What we're looking for
- 7+ years of experience building and executing retention marketing strategies, ideally in digital-first, e-commerce, or retail environments.
- 5+ years in leadership roles, with experience leading cross-functional teams across Marketing, Creative, Data, and Technology.
- Deep expertise in CRM, lifecycle marketing, segmentation, and customer engagement, with a strong understanding of what drives repeat purchases and loyalty.
- Strong analytical mindset, using customer and performance data to identify opportunities and improve revenue, repurchase, and LTV/CAC.
- Proven ability to turn strategy into execution, managing multiple priorities, roadmaps, and experiments in fast-moving environments.
- Hands-on, curious, and test-driven, with a strong interest in using AI and emerging technologies to improve retention.
- Bachelor's degree in Business, Engineering, Marketing, Analytics, or a related field.
- Advanced English is required.
Nice to have
- Spanish
- SQL
- Data Science
- Analytics tools
- Experience working closely with Engineering
Benefits
- 100% Remote
- USD competitive salary
- Paid time off
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About Trafilea
Consumer Tech Platform for Transformative Brand Growth
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We own and operate our own digitally native brands (not an agency), combining technology, growth marketing, and operational excellence to scale purpose-driven brands.
Mission
We're building the AI Growth Engine that powers the next generation of consumer brands.
Key facts
- 500+ talents
- Consumer Tech / eCommerce
- Over $1B+ in cumulative revenue
- 12M+ customers
- 500+ talents across 19 countries
- Own and operate own digitally native brands (not an agency)
- Presence in Walmart, Nordstrom, and Amazon
- Strong global D2C footprint
- 100% Remote
Partners & customers
What they value
- We build and scale our own brands.
- We invest in AI and automation like few others in eCom.
- We test fast, grow fast, and help you do the same.
- Be part of a dynamic, diverse, and talented global team.