Growth Product Manager (Acquisition Funnels)
Job description
Growth Product Manager responsible for creating and optimizing acquisition funnels for one of Welltech's health and fitness apps, focusing on subscription conversion, ARPU growth, and audience expansion. The role combines data, experimentation, and user insight to design funnel and monetization improvements.
At a glance
- Work mode
- Remote
- Languages
- English – B2+
What you'll do
- Generate and prioritize hypotheses to improve the conversion and ARPU of quiz funnels which drive the majority of new user acquisition
- Own end-to-end funnel experiments: plan, launch, analyze, and iterate via A/B tests
- Develop deep funnel insight through analytics, user feedback, competitor research, and learning from experiment history
- Support acquisition by building tailored end-to-end experiences for different audiences and traffic sources
- Partner closely with design, engineering, analytics, content, and product teams to ship funnel improvements
- Continuously translate experiment results into stronger follow-up hypotheses and next tests
- Manage users' expectations on their way to a healthier life and create a bridge between creative, funnel and product
- Create new, innovative funnel concepts that capture emerging health and fitness trends
What we're looking for
- 3+ years in Growth, Product, Product Marketing or CRO/Experimentation roles
- Strong experimentation expertise and understanding of A/B testing methods
- Solid UX and user research knowledge
- Strong analytical skills and comfort working with product data
- English proficiency B2+
How to get hired
- 1Recruiter call
- 2Meet the Hiring Manager
- 3Business Case
- 4Skills interview
Apply
Direct apply at Welltech
Opens the job posting at Welltech
About Welltech
Global wellness technology company
Welltech is a global wellness technology company with Ukrainian roots. Over 25.5 million people across the world use its apps — Muscle Booster, Yoga-Go, and WalkFit — to build healthier habits, move more, and feel better every day. With 500+ people across hubs, it combines the scale of a market leader and the drive of a team that's just getting started.
Mission
To build and scale wellness apps globally through state-of-the-art, tech-driven performance marketing
Key facts
- 500+ people
- wellness technology
- Over 25.5 million people across the world use its apps
- Apps include Muscle Booster, Yoga-Go, and WalkFit
- 500+ people across hubs
- Ukrainian roots