C
Growth Marketing Manager (m/w/d)
Contract type
Ongoing
Work mode
Hybrid · Munich, Germany
Experience
Mid-level · 3+ years
Job description
Growth Marketing Manager role focused on increasing Crewmeister's visibility in AI-powered search results through content, PR, partnerships and creator collaborations.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid · Munich, Germany
- Languages
- German – native (C2), English – fluent
What you'll do
- Scale the GEO strategy to secure sustainable AI visibility and relevant mentions in AI answers.
- Create high-quality content such as landing pages, magazine articles, customer cases, trade articles and YouTube videos optimized for AI indexing.
- Build presence on external platforms by forming partnerships with relevant websites, blogs, review platforms and comparison portals.
- Do targeted PR work and advertorials by approaching online trade media, print magazines and editorial teams to secure brand mentions and citable content.
- Strengthen brand reputation by monitoring brand perception and optimizing the position on relevant review platforms.
- Take editorial ownership, steering AI workflows with critical thinking and high quality standards.
- Identify suitable B2B creators and YouTubers, approach them directly, negotiate cooperations and accompany them until launch.
- Develop exciting video content and interviews and be willing to appear on camera.
- Manage cross-channel projects, independently organizing marketing campaigns and customer initiatives/cases.
- Use data and tools such as Rankscale to assess AI visibility, test new approaches and identify growth potential.
What we're looking for
- 3+ years of relevant experience in marketing, growth marketing, content marketing, PR or communications.
- Experience with outreach such as PR pitches, publisher partnerships or creator cooperations.
- Understanding of GEO fundamentals and how AI search engines find and use information as sources.
- Familiarity with visibility metrics and common analytics tools, or motivation to learn them, plus everyday use of content management systems.
- Affinity for artificial intelligence and enthusiasm for using it daily to reach better results faster.
- German at native level (C2) and fluent business English.
- Proactive communication: enjoys approaching people, contributing ideas and actively building relationships.
- Constructively questions AI results and output, gets to the bottom of topics and has a high quality standard.
- Data-driven mindset: translates data into concrete actions and quickly tests hypotheses.
- Positive team attitude: takes responsibility, brings passion for topics and supports the team.
Benefits
- Part of a dynamic team focused on personal and professional development.
- Hybrid working model with flexible schedule combining home office and regular office days in Munich.
- Modern office in the Werksviertel start-up hub with in-house barista.
- Team activities and events, including yoga courses and football championships.
- Benefits such as meal vouchers, JobRad, gym discounts, free tickets, MacBook and discounted Deutschlandticket.
- Visa support if required.
- Security of a financially strong group combined with start-up culture and advancement opportunities.
How to get hired
- 1Convince us with your CV and later in a personal interview.
Apply
About Crewmeister
One of the fastest-growing software providers in Munich.
With more than 20,000 customers, Crewmeister is one of the fastest-growing software providers in Munich, with more than 60 employees.
Mission
Shape the future of online search and how well Crewmeister is found in AI answers.
Key facts
- Munich
- More than 20,000 customers.
- More than 60 employees.
- Office in the Werksviertel start-up hub.
What they value
- Personal development and teamwork.
- Start-up culture with advancement opportunities.