Growth Marketing Manager, Foundry
Job description
A growth marketing role in Foundry, a standalone division inside Instructure building AI-built products, owning positioning, demand generation, content, and lifecycle marketing for new product pods. The person acts as the full growth engine for pods, from first touch to renewal.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote
What you'll do
- Own positioning and messaging: craft the value proposition, naming, and packaging input for products customers have never heard of, and maintain messaging frameworks by segment across K12, higher education, and business and government
- Run go-to-market and launch: own go-to-market readiness for pilots, early access, and general availability — timelines, channels, pricing input, and the launch assets that carry the story
- Build the demand engine: generate pipeline through campaigns, audience building, early-access recruiting, and the top of the funnel that feeds the Founder's selling
- Drive content: create the collateral, digital content, and customer-facing assets that build demand and make the differentiation obvious
- Be the market and customer expert: become the go-to expert on the portfolio's customers and competitors, and feed that insight back into product and pricing
- Own lifecycle and adoption: once customers land, drive adoption, expansion, and retention with consistent, value-based messaging
- Measure and adjust: track funnel and campaign performance against pipeline and revenue, and change course fast when the numbers say so
What we're looking for
- Five or more years in product, portfolio, or growth marketing, ideally in ed tech or a related industry, with new-product launches under your belt
- A demonstrated ability to drive go-to-market strategy and execute strategic product launches end to end
- Demand-generation range — campaigns, funnel, and audience building — not just positioning and decks
- Strong writing, with a portfolio of strategically focused content and collateral
- The ability to influence executive and cross-functional teams, and to present to groups large and small, virtually and in person
- A full-stack marketer's range — you do product marketing, demand generation, content, and lifecycle yourself, and you market to fill pipeline and close revenue, not to win awards
Your team
Foundry
A standalone division inside Instructure, built to generate new revenue with AI-built products; the role reports to the President, Foundry, with a matrixed dotted line to Instructure's Marketing leadership.
Benefits
- Competitive compensation, plus all full-time employees participate in our ownership program
- Flexible work culture; remote, hybrid and in-office collaboration spaces vary by role, team and location
- Generous time off, including local holidays and our annual "Dim the Lights" period in late December
- Comprehensive wellness programs and mental health support
- Learning and development resources, including professional development tools and tuition reimbursement
- The technology and tools you need to do your best work
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection
How to get hired
- 1All employees must pass a background check as part of the hiring process
- 2Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address
Apply
About Instructure
We believe in the power of people to grow and succeed throughout their lives.
Instructure gives smart, creative, passionate people opportunities to create awesome products that simplify learning and personal development.
Mission
To amplify the power of people to grow and succeed by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
Key facts
- Foundry is a standalone division inside Instructure, built to generate new revenue with AI-built products
- Benefits are offered in every country where Instructure operates and vary by location
- Instructure is an Equal Opportunity Employer
What they value
- Inclusivity
- Support
- Meaningful connection
- Diversity of people and ideas