Growth Marketing Lead

Liqid Lig

Contract type

Ongoing

Work mode

Remote · Germany

Experience

Senior · 5+ years

Job description

Lead the growth marketing function, owning paid channels, CRM and lifecycle marketing, and managing a performance marketing team.

At a glance

Employment: Full-time · Employee (employment agreement)
Work mode: Remote · Germany
Languages: German – fluent, English – fluent

What you'll do

Own CAC, payback period and marketing revenue contribution, steering channels and campaigns against these targets.
Act as expert lead for all paid channels such as Google, Meta and LinkedIn with budget authority.
Own campaign infrastructure including email sequences, nurturing tracks and conversion-optimized landing pages.
Own the growth marketing roadmap and develop campaign strategies together with the Growth Managers.
Work closely with the Product Team to monitor and improve organic placements (SEO, AEO).
Own CRM and lifecycle marketing end-to-end, especially HubSpot: segmentation, automations and campaigns.
Own lead qualification and scoring against the target customer profile, steering routing and handover.
Lead a team of Performance Marketing Managers and CRM Managers and develop them professionally.
Manage agencies, partners and external service providers independently, from selection to performance evaluation.
Steer the approval process for advertising materials and customer communication together with Compliance.
Develop the creative operating model with a continuous test pipeline across all formats.
Contribute to the marketing team's growth strategy, opening new channels and developing affiliate, partner and referral channels.
Own measurement architecture and reporting end-to-end, including server-side tracking and attribution models.

What we're looking for

At least 5 years of experience in performance marketing or growth marketing.
Leadership experience with performance marketing managers, agencies and a creative function, including agency management.
Proven depth in at least two paid channels (Google, Meta, LinkedIn).
Budget responsibility for paid media, including distributing a seven-figure budget across channels.
Experience designing CRM and lifecycle programs and hands-on experience with CRM tools, especially HubSpot.
Experience with landing page systems such as Webflow and the tracking stack, including server-side tracking and attribution.
Strong abstraction and leadership skills, able to quickly structure and own new topics.
Experience in cross-functional collaboration and managing agencies, partnerships and external service providers.
Clear, convincing communication in German and English.

Nice to have

Experience with events or other marketing disciplines is a plus, but not a requirement.
Experience in a digital B2C environment with complex products and longer sales cycles, or B2B marketing with brand elements.

Your team

Marketing

Marketing team with Growth Managers, Performance Marketing Managers, CRM Managers, Content and Brand

Benefits

Flat hierarchies and cultural openness in an international team.
Flexible working models, working hours and mobile working arrangements.
28 days of vacation plus 2 additional days off on December 24 and 31.
Annual development budget of 3,000€.
High-quality equipment including MacBook, headphones and display.
Attractive conditions for investment strategies, monthly lunch allowance and exclusive discounts.
Regional organic products in the office and health initiatives or a health assistance program.

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About LIQID

One of the leading digital wealth managers in Europe and one of the fastest-growing German fintechs.

LIQID offers comprehensive investment solutions from wealth management to curated portfolios of the world's best private equity and venture capital funds.

Mission

Create equal conditions for wealthy investors by giving them access to expertise and investment solutions previously closed to them.

Key facts

Over 4 billion euros in assets under management.
Balance between people, environment and profit.

Partners & customers

LGTToscafundHQ TrustProject A

What they value

Balance between people, environment and profit.