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Growth Manager - Influencer Program
Contract type
Ongoing
Work mode
Remote
Experience
3 years
Job description
Builds and runs OKX Europe's local influencer program, a PR and amplification roster of Tier 1-2 crypto, FinTech and finance voices in key European markets. Owns roster build, content operations and a 24-hour response system for sentiment events.
At a glance
- Work mode
- Remote
- Languages
- English – fluent
What you'll do
- Map and rank Tier 1 targets per market: top voices from sectors including but not limited to crypto, Fintech, traditional finance, payment and sports, across channels including but not limited to YouTube, X, TikTok, Instagram, podcasts, and Telegram, ranked by verified follower count, excluding anyone already in the Affiliate programme
- Mine competitor amplifiers: identify who consistently amplifies key competitors, their launches, and track top finance/crypto podcast charts per market
- Run direct outreach against the mapped list, manage the inbound portal pipeline
- Acquire and negotiate deals with KOLs
- Build and maintain brief templates per campaign type: launch, promo push, always-on education
- Maintain a localized asset kit per market: visuals, approved claims, risk warning language, disclosure wording
- Distribute a weekly/monthly/quarterly narrative refresh to the full roster
- Own local influencer roster build and management
- Own content operations infrastructure: brief templates by campaign type, localized asset kits, narrative refresh cadence
- Own reporting: impressions, reach, engagement, and positive share of voice (SOV) per market
What we're looking for
- Years running an influencer, or creator program, ideally in crypto, fintech or payments
- Has built a ranked outreach target list from scratch (real follower verification, competitor amplifier mapping), not just inherited or managed an existing spreadsheet of names
- Can negotiate and retain creators on a non-cash-per-conversion basis: this is a sentiment/access/merch/community trade, not an affiliate deal
- Data-driven mindset with experience tracking acquisition, engagement, trading volume, ROI, and other performance metrics
- Comfortable being measured on SOV, sentiment, and response speed rather than conversion or ROAS
- Native or fluent in at least one EEA market language, plus English
- Decent understanding of local EU financial-promotion and influencer-disclosure requirements; able to ensure all content follows brand and compliance guidelines
- Strong project management and stakeholder coordination skills, with the ability to work across Growth, Compliance, Legal, Product, and Brand teams
- A strong team player who collaborates closely with the Affiliate BD teams to identify opportunities to convert high-potential influencers into long-term affiliate partners
Nice to have
- Existing relationships with crypto/finance YouTubers, X voices, or podcast hosts in at least one key European market is a strong plus
Benefits
- Competitive total
Apply
About OKX
A leading crypto exchange and the developer of OKX Wallet
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Mission
We believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
Key facts
- Crypto exchange
- Backed by Proof of Reserves
- Multiple offices globally
- Core principles: We Before Me, Do the Right Thing, and Get Things Done
What they value
- We Before Me
- Do the Right Thing
- Get Things Done