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Growth & Lifecycle Marketing Specialist
Contract type
Ongoing
Work mode
Remote
Experience
3 years
Job description
A Growth & Lifecycle Marketing Specialist role focused on driving retention, customer lifetime value and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce. The specialist builds customer journeys, runs paid ads and tests, and advises clients on email platforms and campaign performance.
At a glance
- Work mode
- Remote
- Languages
- English
- Pay
- EUR 2,100 – 2,500 / month
What you'll do
- Build and manage customer journeys, from welcome series to win-back campaigns, across Email, SMS, and other channels.
- Use customer purchase habits and site activity to send automated, personalized messages.
- Test different offers, designs, messaging, and channels to continuously improve marketing performance.
- Run paid ads on platforms like Google and Meta, making sure ad clicks turn into paying, repeat customers.
- Track key business metrics like customer value and retention, then share actionable next steps with clients and leads.
- Review client email platforms and tech tools, handle system setups, ensure emails land in the inbox, and fix tech issues.
- Review campaign setups, copy, and briefs from junior team members, providing guidance, quality control, and actionable feedback.
- Keep up with online shopping trends, new AI tools, and privacy rules to pitch fresh ideas and tactics.
What we're looking for
- Proven experience driving retention, customer lifetime value (LTV), and revenue growth through lifecycle marketing and digital acquisition strategies in eCommerce.
- Understanding of modern lifecycle tools (e.g., Klaviyo, Bloomreach, Customer.io, Mailchimp) with experience managing complex data integrations, dynamic personalization, and deliverability health.
- Analytical mindset with hands-on proficiency in Google Analytics (GA4), Meta Ads Manager, and data visualization tools.
- Proven experience running and scaling A/B tests across emails, landing pages, and ads to improve performance.
- Ability to turn high-level business goals into actionable lifecycle roadmaps without needing step-by-step guidance.
- Excellent client-facing and communication skills in English, with experience presenting strategies to stakeholders and collaborating with cross-functional creative, tech, and media teams.
- A mindset of learning, drive, and honesty.
Nice to have
- Experience with AI tools (especially Claude).
Benefits
- Monthly salary of 2100-2500 EUR NET, depending on experience and execution level.
- Opportunity to gain stock options within the company
- Support for hardware upgrades;
- Core health insurance coverage and sports bonuses;
- A diverse multinational team of experts to learn from;
- Legendary online and onsite events to celebrate our success together.
Apply
About Scandiweb
Key facts
- For every person joining us for any position, there is a path and an opportunity to reach an executive role and become a company partner.
- Using AI is expected of everyone at scandiweb.
What they value
- Learning
- Drive
- Honesty