V
Field Marketing Manager - France
Contract type
Ongoing
Work mode
Remote · France
Experience
Senior · 5+ years
Job description
Field Marketing Manager for France at Verkada, owning the regional marketing strategy and executing demand-generation programs across events, trade shows, webinars and partner campaigns. The role supports regional sales growth across EMEA.
At a glance
- Work mode
- Remote · France
- Languages
- English
What you'll do
- Serve as the "CMO" for your territory, owning regional marketing strategy while executing a diversified program mix that includes Verkada-hosted events, regional trade shows, webinars, and other demand-generating initiatives
- Become the 'go-to' person for marketing in the French region and act as the advocate/evangelist for our marketing strategy
- Partner and develop a trusted peer relationship with the Regional Sales Directors, EMEA Marketing Leadership and cross-functional leaders on the overall strategy and expected marketing results
- Build face-to-face relationships with stakeholders on a regular basis
- Demonstrate ability to build relationships with European customers and thought-leadership bodies, and use this input to enhance marketing outcomes
- Refine field marketing strategies & processes
- Develop and plan the regional field marketing plan to meet customer, growth, and revenue objectives for your region
- Execute best-in-class region and local language campaigns, both direct and with partners, including trade shows, lunch & learns, technical hands-on workshops, roundtables, webinars, top account marketing, and other tactics
- Partner closely with Sales leadership to tactically engage key target accounts
- Devise and execute marketing experiments to meet the unique requirements of your region and scale and automate successful campaigns that have shown strong ROI
- Closely track budgets, lead flow and follow-up, and results against goals
- Communicate status, action items, results, and deliverables across marketing and sales
What we're looking for
- 5+ years of events marketing and demand generation experience in B2B, preferably with a fast-growing tech company
- Experience working across France
- Proven track record executing innovative and multi-part event and demand generation programs
- Experience using data and metrics to drive improvements, including a high level of expertise using Microsoft Excel to manipulate and analyse data
- Ability to travel as needed to events & conferences
- Bachelor's degree, preferably in business, finance, technology, or sciences
Nice to have
- A strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment
- A self-starter approach, willing to have full ownership of your region and projects from day one
- Understanding of how to work with Value Added Resellers and Distributors
- Ability to partner with and provide consultative input to senior sales leaders
- Ability to engage customers and partners in dialogue about their business needs and security solutions
Apply
Direct apply at Verkada
Opens the job posting at Verkada
About Verkada
Verkada provides an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.
Key facts
- More than 30,000 customers, including 100+ of the Fortune 500
- $5.8B valuation
- More than $1 billion in annualized bookings
- More than 2 million Verkada devices deployed across 170+ countries
Partners & customers
CapitalGSequoia CapitalGeneral CatalystFelicis VenturesNext47