T
EU Senior Product Marketing Manager
Contract type
Ongoing
Work mode
Remote
Experience
Senior · 5+ years
Job description
Senior Product Marketing Manager at Teroxx, a MiCA-licensed crypto-asset service provider, owning product marketing for assigned product areas and driving growth across the customer lifecycle. The role combines product marketing, growth strategy, and analytics, with the opportunity to build the Product Marketing function.
At a glance
- Employment
- Full-time · Employee or contractor
- Work mode
- Remote
- Languages
- English
What you'll do
- Own marketing for assigned product areas, developing differentiated positioning, messaging, and value propositions
- Translate complex product features into clear customer benefits, informed by customer needs, market research, and competitive insights
- Develop long-term marketing strategies and quarterly roadmaps aligned with business objectives
- Lead GTM planning and execution for product launches, feature rollouts, and strategic initiatives, coordinating creative and cross-functional teams
- Drive growth across paid acquisition, SEO, conversion optimization, in-app marketing, lifecycle communications, upselling, and retention
- Work with existing team members and external partners to improve channel performance and customer engagement
- Establish marketing analytics, tracking, and attribution through GA4 and Mixpanel
- Use performance data and customer feedback to optimize initiatives
- Own the transition of relevant activities, assets, and processes from Communications while establishing the Product Marketing function, its priorities, and ways of working
- Work closely with Product, Design, Compliance, and Business Development to identify opportunities and translate product and business objectives into measurable marketing outcomes
- Contribute to the marketing strategy for the MiFID licensing POC
- Complete the transition of relevant activities, assets, and knowledge from the Communications team
- Establish the Product Marketing function, its priorities, processes, and roadmap
- Improve Performance Marketing activities across paid channels, SEO, and conversion optimization
- Establish the GA4 and Mixpanel analytics and tracking foundation
- Lead GTM planning and execution for OpenPayd and the Ambassador Program
- Help shape the marketing strategy for the MiFID licensing POC
What we're looking for
- 5+ years of experience in Product Marketing, Growth Marketing, or a related role, ideally within fintech, financial services, or technology
- Proven experience owning product positioning, go-to-market strategies, and marketing initiatives end-to-end
- Understanding of performance and lifecycle marketing, including paid channels, SEO, conversion optimization, and customer engagement
- Experience with marketing analytics, tracking, and attribution, ideally using GA4 and Mixpanel
- Strong strategic, analytical, and project management skills, with the ability to translate business objectives into actionable plans
- Excellent English communication skills and the ability to simplify complex product concepts
- Strong ownership mindset, initiative, and ability to operate independently in an evolving environment
- Currently based in an EU Member State
Nice to have
- Experience in digital assets, cryptocurrency, blockchain, or regulated financial services
- Familiarity with MiCA, AML, and European regulatory frameworks
- Experience building a Product Marketing or Growth function
- Familiarity with marketing automation and customer engagement platforms
Your team
Product Department
Benefits
- Build and shape a Product Marketing function within the Product Department
- Work directly with Product leadership and influence product strategy and commercial growth
- Gain exposure to a fully MiCA-licensed CASP environment
- Take ownership of impactful initiatives across product, marketing, and growth
- Develop professionally with the opportunity to progress into a Lead Product Marketing role
How to get hired
- 1Background screening checks on applicants receiving a conditional job offer
Apply
About Teroxx
Innovative digital asset boutique operating at the intersection of finance and technology
Teroxx is a MiCA-licensed Crypto-Asset Service Provider (CASP) in the EU, offering secure, user-centric financial solutions to private and institutional clients. Its portfolio includes exchange, crypto-asset advisory, portfolio management, custody, and market analytics.
Key facts
- digital assets / crypto-asset services
- MiCA-licensed Crypto-Asset Service Provider (CASP) in the EU
- Offers exchange, crypto-asset advisory, portfolio management, custody, and market analytics
- Serves private and institutional clients