RC
Email & Lifecycle Marketing Specialist - Mexico
Contract type
Freelance
Work mode
Remote · Americas, Europe
Experience
Mid-level · 2+ years
Job description
An Email & Lifecycle Marketing Specialist role at Rove Next, the new premium line from Rove Concepts, to execute and optimize email campaigns and automated customer journeys. The role is hands-on, building and improving lifecycle marketing with Klaviyo, segmentation, testing, and AI tools.
At a glance
- Employment
- Contract · Independent contractor
- Work mode
- Remote · Americas, Europe
- Languages
- English – native-level
What you'll do
- Email campaign execution from planning through deployment using Klaviyo
- Building, maintaining, and optimizing automated customer journeys including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows
- Customer segmentation to deliver personalized marketing experiences
- Campaign QA including copy, links, layouts, dynamic content, and scheduling to ensure every send is accurate before launch
- Working closely with creative, e-commerce, and marketing teams to support launches, promotions, and seasonal campaigns
- Running A/B tests and analyzing campaign performance to continuously improve engagement, conversions, and customer retention
- Maintaining email calendars and ensuring projects are delivered on time
- Using AI tools to improve workflows, content creation, and campaign execution wherever practical
What we're looking for
- Two or more years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce or DTC business
- Experience with Klaviyo or a comparable email marketing platform
- Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns
- Excellent attention to detail with the ability to catch issues before campaigns are deployed
- Fluent, native-level English, written and spoken
- Comfortable working independently, managing multiple campaigns, and meeting deadlines in a fast-paced environment
- Full-time overlap with Pacific or Eastern time
Nice to have
- Furniture, home, or another considered-purchase category with a longer buying cycle
- Experience with Shopify, GA4, HTML for email editing, or AI-powered marketing workflows
Your team
Rove Next
A new premium line from Rove Concepts launching with improved versions of best-selling pieces, with its own marketing built from the ground up.
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About Rove Concepts
A Vancouver-based modern furniture brand selling direct to consumer across Canada and the US.
Key facts
- Furniture
- Rove Next is a new premium line from Rove Concepts
- Rove Next launches with improved versions of best-selling pieces
- Sells direct to consumer across Canada and the US