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Director of Engineering, Communications

hellofresh
Contract type
Ongoing
Work mode
Remote · Berlin, Germany
Experience
Lead / principal · 10+ years

Job description

Director of Engineering for HelloFresh's Communications Tribe, leading the engineering organisation behind a personalised, automated CRM communication ecosystem across email, push, SMS, in-app and embedded channels. The role sets technical direction and partners with Product, Marketing and CRM teams to build an autonomous, self-optimising communication system.

At a glance

Employment
Full-time
Work mode
Remote · Berlin, Germany
Languages
English

What you'll do

  • Lead the Communications engineering organisation through a layer of Engineering Leads and Staff Engineers, across Berlin and Warsaw.
  • Own the technical strategy for an autonomous, self-optimising communication system that learns from every interaction, and turn it into reality together with Product, Marketing and CRM teams.
  • Drive the move to true personalisation, so that every person we talk to gets the right message, at the right moment, through the right channel.
  • Build platforms that let teams across the business create and steer communications safely and on their own, inside clear guardrails.
  • Own the reliability and operational excellence of every system we run: SLOs, monitoring and alerting, incident management and on-call maturity, so that problems are caught before anyone downstream notices.
  • Expand our reach into new channels, from early experiments to scaled solutions, based on how people actually want to hear from us.
  • Lead our transformation into a GenAI-native engineering organisation, from AI-assisted development to agentic workflows embedded in everyday operations.
  • Manage, coach and develop Engineering Leads and Staff Engineers, holding them accountable for team health, delivery and engineering standards.
  • Navigate organisational change with maturity, keeping teams focused and motivated as priorities evolve.

What we're looking for

  • 10+ years in software engineering, with 4+ years managing Engineering Managers or Leads.
  • You have led teams across multiple offices and built trust without daily co-location.
  • You can set direction for large-scale backend, data and event-driven systems, and you understand how applied machine learning and automated decisioning behave in production.
  • A track record of building self-service platforms that enable non-engineers to work safely and quickly, including the governance and guardrails that make that possible.
  • You have built or scaled AI-native engineering practices and AI-driven products, not just adopted AI tools.
  • Strong grounding in SRE practices: SLOs and SLIs, observability, incident management and on-call culture for systems that directly touch customers.
  • Customer communication or personalisation domain fluency, or a strong aptitude to build it quickly.
  • You work comfortably with Product, Marketing and CRM teams, and translate business outcomes into engineering priorities and back.
  • Clear communication across disciplines, from engineers to senior business stakeholders.
  • Low ego, high ownership, and a bias toward clarity over complexity.

Nice to have

  • Experience taking a newly modernised platform from rollout to stable, self-service operation at scale.
  • Experience building or scaling AI agents that make customer-facing decisions, with impact measured against a control group.
  • Familiarity with consent, privacy and deliverability requirements for customer communication across multiple countries.
  • A background in subscription, e-commerce or consumer businesses operating in many markets.
  • Experience introducing new messaging channels, including conversational ones.
  • Experience with CRM, messaging, customer data or personalisation systems, and with measuring impact through experimentation.

Your team

Communications Tribe

Part of HelloFresh's Growth Alliance; mission is to enable a highly personalised, automated CRM communication ecosystem that prioritises user-centric engagement across owned channels: email, push, SMS, in-app and embedded.

Benefits

Benefit from discounted memberships with Urban Sports Club and John Reed, yoga classes, and access to Headspace and Spill.

Work from a modern, comfortable office in Berlin-Kreuzberg and enjoy social events like team outings, Friday beers, and company runs.

  • Enjoy a discount on HelloFresh meal kits, delivered straight to your door.
  • Build for the long-term with our company pension scheme (not available for interns/working students).
  • Balance your work and life with flexible hours, Work From Home/Abroad options, and a home office setup budget.
  • Receive childcare support (not available for interns/working students).
  • Get a monthly allowance for the Deutschlandticket to support sustainable commuting.
  • Embrace "Learning Never Stops" with access to internal trainings and a central L&D budget (remove for interns).

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