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Digital Marketing & Performance Manager 100%

Fahrschule SULI
Contract type
Ongoing
Work mode
On-site · Wil SG, Switzerland
Experience
Mid-level · 3+ years

Job description

A performance marketing role owning all paid advertising (Google Ads as the core channel, plus Microsoft Ads and social ads) for a driving school, with additional involvement in SEO and GEO.

At a glance

Employment
Full-time
Work mode
On-site · Wil SG, Switzerland
Languages
German – very good, English – good

What you'll do

  • Strategic and operational ownership of the Google Ads accounts
  • Campaign structure, keyword strategy, ad copy, bidding strategies and budget management
  • Clean conversion tracking with Google Tag Manager, GA4 and Enhanced Conversions
  • Ongoing optimization of CPA, ROAS and conversion rate
  • Building and optimizing landing pages in conjunction with campaigns
  • A/B testing of ads, audiences and landing pages
  • Building, scaling and optimizing Microsoft Ads (Bing) campaigns
  • Planning, implementing and optimizing social ads on Meta, LinkedIn and TikTok
  • Developing creative concepts, ad formats and audience strategies for social ads with the team
  • Cross-channel budget allocation and attribution across Google, Microsoft and social
  • Meaningful reporting with concrete recommendations for management
  • Contributing to SEO and GEO so the company stays visible in search engines and AI-based answer systems

What we're looking for

  • At least 3 years of performance marketing experience with a clear focus on Google Ads
  • Confident use of Google Ads, Google Tag Manager and GA4
  • Solid experience with bidding strategies, audiences, conversion tracking and budget management
  • Hands-on experience with Microsoft Ads (Bing), including importing and adapting Google campaigns
  • Hands-on experience with social ads, especially Meta Ads and LinkedIn Ads
  • Strong analytical thinking and confident handling of metrics and budgets
  • High initiative and an independent, hands-on way of working
  • Very good German skills (stylistically confident in ad copy) and good English skills

Nice to have

  • Agency experience managing multiple clients and industries is a clear advantage

Benefits

  • A responsible 100% position at the Wil SG location
  • Full responsibility for the paid advertising budget and plenty of creative freedom
  • A modern working environment at the intersection of marketing, technology and artificial intelligence
  • Short decision-making paths and high personal responsibility
  • Varied projects with direct influence on growth and revenue
  • A motivated and committed team
  • Room for own ideas and innovative marketing approaches
  • Long-term prospects and personal development

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