Digital Campaign/Performance Marketing Specialist
Job description
A Digital Campaign/Performance Marketing Specialist role in ShopFully's Performance Marketing team, responsible for executing and optimizing digital media campaigns within Flipp's Private Shopper Network and across external platforms. The role requires working 1:00pm-10:00pm Italy local time to collaborate with the Canada-based team and clients.
At a glance
- Work mode
- Hybrid · Milan, Italy
- Languages
- English
- Pay
- EUR 30,000 – 32,000 / year
What you'll do
- Set up, launch, and manage digital media campaigns across diverse platforms, aligning with business objectives and KPIs
- Proactively monitor live campaigns for performance, accurate implementation, and continuous optimization
- Collaborate with third-party vendors and internal sales to communicate campaign performance and drive results
- Partner cross-functionally with Content, Operations, Sales, and Analytics to ensure seamless campaign execution and goal achievement
- Effectively manage and track client budgets to ensure campaigns achieve target outcomes
- Create media plans, ensuring flight dates, budgets, and channel allocations are accurately documented
- Monitor campaign performance and pacing to identify risks and opportunities
- Recommend data-driven optimization strategies based on performance trends and established best practices
- Implement approved optimization tactics to improve delivery and results
- Generate and maintain accurate campaign performance reports on a regular cadence
- Review performance data to identify trends, anomalies, or delivery risks
- Surface actionable insights to support optimization and performance discussions
- Identify and support the resolution of executional, delivery, or data integrity issues in collaboration with senior team members and cross-functional partners
- Contribute to the continuous improvement of systems and processes, boosting campaign execution and operational efficiency by sharing learnings and feedback
- Collaborate with Product, Sales, Publisher, and other internal & external stakeholders to identify and resolve performance or workflow issues proactively
What we're looking for
- 1-3 years working in a relevant industry/position (i.e. digital media agency or news media company) or equivalent practical experience
- Strategic & Analytical Capabilities
- Operational & Technical Execution
- Relationship & Stakeholder Management
Your team
Performance Marketing team
Benefits
- An opportunity to thrive in a rapidly scaling multinational company
- A vibrant, informal, and inclusive work environment
- Autonomy, flexibility, and a hybrid work model
- Access to learning opportunities and regular feedback sessions
- Central, modern offices featuring fresh snacks, coffee (including vegan options!), and ergonomic setups
- Meaningful team events: offsites, happy hours, company parties and celebrations
- All the necessary equipment to work effectively and set up your workspace
- Additional country-specific advantages based on local contracts and practices
Apply
About ShopFully
We are the platform turning browsing into shopping
ShopFully connects 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands. In 2024 Shopfully joined forces with the North American company Flipp, creating a global leader in the sector. Together, they reach 400 million households and serve over 1,000 top retailers and brands across 27 markets, including Europe, Canada, the USA, Latin America, and Australia.
Mission
We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in-store purchases.
Key facts
- 450 people
- Connects 200 million shoppers with deals
- Reaches 400 million households together with Flipp
- Serves over 1,000 top retailers and brands across 27 markets
- Team of 450 people from 30 different nationalities
- Joined forces with Flipp in 2024
- Offices in Milan
Partners & customers
What they value
- Progress Over Perfection
- Clarity Through Transparency
- Learn Loudly
- Challenge with Empathy
- Always Build Better