7G
CRM Manager – Lifecycle & Engagement (f/m/d)
Contract type
Ongoing
Work mode
Hybrid · Berlin, Germany
Experience
3 years
Job description
CRM Manager – Lifecycle & Engagement at 7NXT Health Group, designing and optimising end-to-end lifecycle experiences across the group's brands and markets. The role builds habit-forming journeys that convert, engage and retain users at scale.
At a glance
- Work mode
- Hybrid · Berlin, Germany
- Languages
- German – fluent, English – fluent
What you'll do
- Build, launch and optimise lifecycle campaigns across email, push, in-app and web
- Operate confidently within Braze, using advanced segmentation, journey orchestration and structured testing
- Improve early-lifecycle performance through onboarding, activation, trial conversion and reactivation flows
- Apply behavioural principles to increase engagement and reduce early drop-off
- Identify commercial opportunities through experimentation and data-driven analysis
- Collaborate cross-functionally with creative, analytics and market teams to deliver high-quality, timely lifecycle communication
- Translate insights into clear, actionable improvements that drive both engagement and revenue
What we're looking for
- Deep hands-on experience with Braze — advanced expertise clearly demonstrated
- Proven track record in B2C mobile apps, ideally with large user funnels and fast CRM velocity
- Experience in subscription models and free-to-paid lifecycle strategies
- Familiarity with high-intensity activation approaches: frequent early touchpoints, strong value framing and conversion-driven communication as used by top subscription apps
- A habit-building mindset: thinking in triggers, routines and motivation loops
- Analytical and experimentation-driven, with the ability to interpret lifecycle data and turn insights into action
- Strong communication instincts and the ability to craft clear, motivating messages
- Fluent German, preferably native
- Fluent English
Nice to have
- Braze certification (Braze Certified Marketer, Digital Strategist or Practitioner)
- Experience applying behavioural science to lifecycle design
- Exposure to pricing, paywall or offer testing
- Experience working across multiple European markets or languages
Your team
CRM & Marketing
Apply
About 7NXT GmbH
Europe's leading platform group for digital fitness and mental wellbeing
7NXT Health Group is Europe's leading platform group for digital fitness and mental wellbeing. Through its brands Gymondo, 7Mind, Buddyfit and Preneo, it reaches 20–30 million people per month across 9 European markets, helping them live healthier lives — physically and mentally.
Key facts
- ~170 people
- digital fitness and mental wellbeing
- Reaches 20–30 million people per month across 9 European markets
- Brands: Gymondo, 7Mind, Buddyfit and Preneo
- Team of ~170 people grows organically, works at eye level, and genuinely practises what they preach
- Believes in trust over rigid structures and smart working over endless meetings
- Sustainability, inclusion and diversity are how they actually operate
What they value
- Trust over rigid structures
- Smart working over endless meetings
- Sustainability
- Inclusion
- Diversity
- Openness
- Team spirit