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CRM Manager

Bondora
Contract type
Ongoing
Work mode
Remote
Experience
Senior · 5+ years

Job description

A CRM Manager at Bondora who builds and runs customer lifecycle journeys in Braze, from loan application and onboarding through repeat loans, reactivation and payment difficulty. The role sits in the CRM & Customer Value team and focuses on proving business impact and treating customers fairly in a credit business.

At a glance

Work mode
Remote

What you'll do

  • Build and run customer journeys in Braze across the lifecycle: application and onboarding, repeat loans and add-ons, reactivation, and payment difficulty, with QA before every launch and zero customer-facing errors
  • Design journeys around the customer's situation: triggers, timing, cadence, channels and fallback, stop rules, and handovers to self-service, a human or another journey
  • Build a control or holdout into every journey and report results as business outcomes (signed loans, revenue, arrears), not opens or clicks
  • Size opportunities in loans and euros before building, and rank work by value rather than volume
  • Own compliance and risk suppression: classify messages correctly, respect consent, never send commercial messages to customers showing payment risk, and involve Legal and Risk before launch
  • Validate events and attributes, fix journeys that act on wrong or late data, and escalate upstream issues with evidence
  • Move legacy communications into Braze and work through the team's shared rules: one intake route for requests, and clean handovers with the other CRM Managers

What we're looking for

  • 5+ years of hands-on experience in CRM or lifecycle marketing
  • Hands-on production experience in Braze or a comparable platform (Iterable, Customer.io, Salesforce Marketing Cloud): journeys, segmentation, event and API triggers, dynamic content and QA; you build it yourself, not through an agency
  • Experience designing journeys for different lifecycle stages, built around the customer's situation rather than a fixed sequence
  • Experimentation literacy: design tests with holdouts, read business outcomes rather than open rates, and pull your own data (SQL or a product analytics tool)
  • Commercial judgment: estimate what an improvement is worth in loans and euros and decide what to build first
  • Sound compliance judgment: transactional vs. promotional messages, consent, and responsible treatment of customers in a credit business
  • A habit of checking data before trusting it, and of fixing problems at the root
  • Working expertise in email, SMS and WhatsApp, with modular, localisable content for several markets
  • A habit of using AI to speed up QA and analysis, with the judgment to know when not to trust it
  • High ownership and a bias to action: ship something good this week rather than something perfect next quarter, and drive conversations with Product, Engineering, Legal and Risk toward decisions

Nice to have

  • Experience in lending, fintech or recurring-revenue businesses

Your team

CRM & Customer Value

One of three CRM Managers in Bondora's CRM & Customer Value team, reporting to the Head of CRM & Customer Value; CRM runs on Braze.

Benefits

Generous benefits package (5 weeks of vacation, private healthcare compensation, hobby grant, mental healthcare support, share options and much more)

  • Competitive salary
  • Environment that encourages personal and professional growth, with budget to expand skills

How to get hired

  1. 1Meet Anna, our Recruiter — your first chat to share your story and ambitions
  2. 2Meet Mario, CMO
  3. 3Tackle a home task to showcase your skills
  4. 4Complete our personality and logic assessments via Alva Labs
  5. 5Meet Pärtel Tomberg, our CEO
  6. 6Bar Raiser interview with Olga Kikas, our Chief of People
  7. 7Welcome to Bondora

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About Bondora

Make finance easy, transparent, and accessible for everyone

Founded in 2008, Bondora has helped more than 700,000 customers across Europe borrow and invest effortlessly through its trusted digital products. It is a rapidly growing financial technology company set to acquire a banking license, which will allow it to expand lending across more EU countries and broaden its product suite.

Mission

To make finance easy, transparent, and accessible for everyone

Key facts

  • 2008
  • Financial technology
  • Founded in 2008
  • Helped more than 700,000 customers across Europe borrow and invest
  • Set to acquire a banking license
  • CRM runs on Braze